Scentsational Soaps

Event Recap: South LA Saves Power and Purpose Conference

2017 Power and Purpose Conference

A couple of weeks ago, I had the pleasure of attending the 2017 South LA Saves Power and Purpose Conference. What a great time it was!

I knew from the moment that the speaker line up was announced that this would be a powerful, life-changing event.

South LA Saves Power and Purpose Conference

The conference started out on a high note as keynote speaker Jarim Person Lynn, wealth coach, author, and founder of Brass Knuckle Finance, took the stage to share the 7 Steps to Zero Debt. I’ve followed Jarim on social media for quite some time, and have even read one of his books, so I was really excited to finally have the opportunity to meet him in person. I love his direct, no-nonsense, tough love approach to teaching debt reduction, investing, and wealth building, and his presentation did not disappoint. Key take-away: 76% of Americans live paycheck to paycheck (yikes!) and would not be able to survive a period of extended job loss. Too often we mistake sacrifice for hard living. You have to reduce the things that take away from your cash flow and invest more of that income.

Power and Purpose Conference - Jarim Person Lynn

Power and Purpose Conference - Jarim Person Lynn

Next up, there was a panel discussion and q&a session featuring a talented line up of inspiring entrepreneurs. There were so many jewels of wisdom being dropped, I think my pen was working a mile a minute as I took notes! Some of my favorite nuggets:

Restee Collins, founder of The Blueprint Project:

  • You can have an abundance mindset even when you’re in poverty. It’s a choice.
  • If you don’t know something, go to Google to figure out how to figure it out! Don’t allow what you don’t know to cause you to be stagnant.

Billionaire P.A. – Founder of Wealthy Minds, Inc.:

  • Don’t suppress your dreams to support someone else’s ego.
  • You don’t have to be perfect to be successful.

Power and Purpose Conference - Panel

Deanna Dupree – Wardrobe Stylist, CEO Deanna’s Style Haus

  • You don’t have to be one dimensional. It’s ok to be multi-passionate and multi-talented.
  • Do what you do best and outsource the rest. If you can’t execute something, find someone who can.

Toushonta Hogan – Founder of Scentscational Soaps (whose product line is now available in Target stores…soooo proud of her!!!!)

  • Bad days don’t exist. Any day that you wake up is a good day!
  • Even when you feel like giving up, keep going. Your time will come.

2017 Power and Purpose Conference - Panel

The session was wrapped up by keynote speaker Michelle Harris Collins, founder and program director of n

, sharing tips on how to be a Better You. It all starts with your choice, character, and competitive edge.

2017 Power and Purpose - Michelle Harris Collins

She went on to explain that you have no right to be underneath your circumstances (something I can definitely relate to). Your life is not only about who you are now, but also who you can become.

Check out a few more highlights from the day:

A full house, waiting to soak up the knowledge by the power speakers and panelists!2017 Power and Purpose Conference

Keynote speaker Michelle Harris Collins opened her presentation with an ice breaker, having attendees turn to their neighbors to give a gentle massage.2017 Power and Purpose Conference

Panelists Restee Collins and Billionaire PA sharing a moment.
2017 Power and Purpose Conference

Power couple/speaking duo, The Collins, pose for a pic after shutting down the house with their jewels of wisdom.2017 Power and Purpose Conference

Attendees networking during a short break between sessions.2017 Power and Purpose Conference

Undoubtedly one of my absolute favorite moments: speaker Billionaire PA helping an attendee to stand and “speak her dreams into existence!”2017 Power and Purpose Conference

Power panelists posing with host, the beautiful and talented Cortney Ren’ae, founder of Flourishe Media Group, who did a wonderful job of keeping the event flowing and the crowd on their toes!2017 Power and Purpose Conference

I have to give a HUGE shout out to Rashunda Rene (pictured below on the left), founder of South LA Saves for putting together such a wonderful event. I’ve been to several of her events, and I have to say that I always walk away feeling empowered, uplifted, and motivated!

2017 Power and Purpose Conference

If you missed out on the 2017 Power and Purpose Conference, be sure to connect with Rashunda on Facebook and Instagram to stay on top of what’s happening next!

MITM Entrepreneur Spotlight: Toushonta Hogan

I woke up so happy and excited this morning because it’s time for another round of the MITM Entrepreneur Spotlight! Every Monday, I will feature a new rising entrepreneur to watch.

Today’s spotlight is on Toushonta Hogan, founder of Scentsational Soaps, a company that specializes in handmade, all natural bath and body products (they’re body butters will have your skin feeling like SILK…my fave is the Passion scent!)

I first met Toushonta through a Facebook group that we were mutually a part of.  Originally, I was really impressed by her business savvy…this woman seemed to be rocking it with her biz! As I have gotten to know her more, I am equally impressed by the fact that she is such a caring and sweet person (she has reached out to me on several occasions just to offer kind words, support, and prayers), and that she is able to run a thriving business all while being a busy wife and mother.  Not exactly an easy task, but she makes it look so effortless!

Over the last year or so, I have watched her business continue to grow and evolve, and knew that she would be the perfect person to interview to share her story.

Check it out…

Toushonta Hogan - Founder of Scentsational Soaps

Name: Toushonta Hogan

Location: Los Angeles, CA

Business Name: Scentsational Soaps

Years in Business: 6 years 9 months


Are you a full or part time business owner?

I’m a full time business owner

Why did you start your business?

In 2007, I graduated from Cal State University Dominguez Hills with my Business Administration degree with an emphasis in Human Resources and immediately begin looking for a job. Unfortunately, during that time the economy was dwindling down, making it much harder to land a career of my dreams. A month later, I decided to take my children to the Strawberry Fest in Oxnard, CA. While there, I was mesmerized by the different vendors who displayed their beautiful soaps at the fest. I went home a couple of days later and began making melt and pour soap with my kids for fun and to release the inner creative side within me. Not knowing that this would be the start of a new career, I later decided to make it a business and began doing the necessary things to put that in place.

Scentsational Soaps Logo

What has been the most rewarding aspect of having your own business?

The most rewarding aspect of having my own business has been the unlimited supply of opportunities, meeting people from all walks of life, waking up to a new day and each day is different from the day before, embracing the learning curve that comes with growing a business and lastly, and my all time favorite, is my favorite word: FREEDOM! Freedom to be able to do the things that I want to do, when I want to do them.

What are your biggest challenges?

My biggest challenge has been juggling the many roles that comes with a business. Marketing, Branding, Shipping, Labeling, Packaging, Customer Service, etc. Overseeing these things and making sure that everything is in sync. There are some days that are chaotic, however, it allows me to learn from various issues that arise.


Scentsational Soaps
Honey Soap
Scentsational Soaps
Sea Spring Soap

What is the best business advise you have ever received?

The best business advice that I have ever received has been the importance of building & nurturing relationships. Relationship building is crucial in, not only business, but in life. They can take you very far if you continuously foster them.

Do you have a team or are you a one woman/ man show?

Yes, I do have a team. My team consists of my graphic designer, marketer, and accountant. They have been with me since the birth of Scentsational Soaps. I call them “Family.” They also help with product making, labeling, and shipping. However, we are looking to expand with more help in the near future.

Scentsational Soaps
Sugar Scrubs

Where do you see your business in the next 5 years?

In the next 5 years, I see our product in more stores while creating more jobs in the economy as we expand.

What advice would you give to other Moguls in the Making?

My advice would be “Don’t Ever Give Up.” Although, it may sound like a cliché, it really isn’t.  There will be days that you may want to give up, or throw in the towel. You will cry, you will laugh, you will scream, yes, you will have all of these emotions, but none can put a price on the product or service that you are offering to people to make a difference in their lives. Stick with it and move forward!


I hope this interview with Toushonta serves as inspiration that you can grow your hobby into a successful and thriving business!

For more information on Toushonta Hogan and Scentsational Soaps, find them online at:

IG: @scentsationalsoap
Twitter: @Scentsational

If you would like to be featured in the MITM Entrepreneur Spotlight, please email your request to

To Your Prosperity and Success,

Nikola Ahaiwe
Business & Success Coach/Motivational Speaker/Blogger

Nikola Ahaiwe - Business Coach, Motivational Speaker, Blogger

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