Marketing Strategies

2016 Year In Review: My Year of GROWTH

As I sit here typing on this eve of the New Year, I am thinking about how absolutely giddy and excited I am about all that is to come in 2017!

2016 seemed to be a pretty rough year for many people. All throughout my social media feeds, I’ve seen countless posts with anticipation to end such a dreary year, and with hope that this upcoming year will be much better.

I am a generally happy, bubbly, and optimistic person (you kinda have to be when it is your job to motivate and speak life into others), but I must say that I experienced several challenges and personal setbacks this year that has me running to the finish line, and ready to leap into a year full of happiness, fulfillment, and abundance. In fact, I have declared that my word for 2017 will be LEAP.

Last year, I wrote my very first “Year in Review” post, and it was very therapeutic in a way. It was great to reflect back on all of the positive things that happened in my life as opposed to dwelling on the things that didn’t quite go as planned, or that downright sucked.

So, here goes…I bring to you my highlight reel of 2016:

Doubled My Number of Speaking Gigs

I achieved one of my top goals for the year, which was to double the number of speaking engagements that I had in 2015. Mission accomplished! Speaking and teaching are undoubtedly my two most favorite aspects of my business, so not only do I get to do what I absolutely LOVE, but I truly feel like I’m walking in my purpose every time I step on a stage or in front of a room. In 2017, I hope to keep it going by doubling my numbers again…and also to add INTERNATIONAL SPEAKER to my resume (Yes, I’m claiming it in advance!)

Nikola Ahaiwe Speaking at The PowHERful Woman Conference

Speaking at The PowHERful Woman Conference – truly a “Mama I Made It” moment!

Nikola Ahaiwe Speaking at Women of Power MixerSharing my story at the Women of Power LA Mixer.

Nikola Ahaiwe Speaking at ALM Women's Empowerment EventWhat a pleasure it was to serve on a panel with these wonderful women of God at ALM’s Women’s Empowerment Dinner.

Nikola Ahaiwe - Motivational Speaker

The look of complete happiness to be walking in my purpose, teaching a Social Media Strategies for small businesses workshop.

Nikola Ahaiwe Speaking at Noir Unicorn Event

Pouring into the women attending the Noir Unicorn’s After Work Sisterhood Pop Up Mixer…sharing tips on how to create their 9-5 exit strategy.

Nikola Ahaiwe - Motivational Speaker

I’m very expressive and tend to talk with my hands alot. That’s when you know the message is GOOD!

Nikola Ahaiwe Teaching Social Media Strategies

Just a few of the other workshops and events I had the honor of speaking at this year. In 2017 I will be better about getting pics of my speaking gigs.

 

Launched My First Mini Course

This was a major accomplishment for two reasons: 1) I had been sitting on this idea for over a year, and finally took the time to make it a reality. I launched it as a mini course first, as a sort of test run leading up to the launch of my signature course, of the same name, that will be launching this year. 2.) I had absolutely NO knowledge of how to go about getting this done, but I didn’t let that stop me. I did the research. I implemented what I learned, and I DID IT. It was a lesson in not waiting until things are perfect, but instead, just getting started and improving as you go. I got a lot of really good feedback, and am so excited to launch the full course, in addition to several other courses, this year. Stay tuned!

Mogul Marketing Bootcamp Mini Course Launch

Hosted My First Signature Event: Say YES to Your Dreams

Another “just do it” moment. I was going to wait until the new year to host this event, jut because I felt that January was the time when most people go into vision board/planning/goal setting mode. But I realized that mid-year was the perfect time to do an assessment of where you are in the pursuit of your goals and to get a little motivation to keep going. I’m happy to say that the event was a success! Each and every panel speaker was AMAZING and the women in attendance walked away with a lot of valuable information and the confidence to boldly walk in the direction of their dreams. Planning is already underway for the next event, which will be a little different, but equally, if not more, wonderful than the first!

Say YES to Your Dreams Vision Board Event

Launched Moguls Give Back

I literally started Moguls Give Back on a whim! I wanted to find a way to give back to my community, and I figured what better way than to start my own initiative?! The goal was for my fellow entrepreneurs to band together and do our part to service our communities.  I reached out to my tribe via social media and was overwhelmed and thrilled at the amount of support it received. In the summer, we hosted a School Supply Drive where we were able to bless almost 100 students with all of the supplies they needed to have a successful school year. In November, we hosted a turkey giveaway, where we were able to bless 6 wonderful families. This could not have been done without the generous donations we received. A special thank you goes out to Kenya Kirkland of Shop 1323 for letting us host the first event at her boutique, and Shelley Mechette of The PowHERful Woman for being an official partner for the second event. In 2017, I hope to take these efforts to the next level by officially forming a non-profit 501(c)3, and hosting more charity events throughout the year.

Moguls Give Back - Nikola Ahaiwe Non Profit

Moguls Give Back School Supply Drive

Moguls Give Back Turkey Giveaway

Weight Loss Journey

My weight has been a big struggle for me for YEARS. Prior to being involved in the car accident that left me unable to walk for nearly 6 months, I was finally able to get a hold of it by dropping nearly 40lbs. Unfortunately, after that horrible ordeal, I just could not seem to get it back under control. The main reason was because I had on-going ankle issues that prevented me from working out the way that I would have liked to. This year, however, I decided not to let that hold be back anymore. I invested in a personal trainer (shout out to Lance Branchman) and finally started working toward my health and fitness goals again. In just the last two months of the year, I’ve been able to see a difference in, not only the way I look, but more importantly, the way I feel. Although the scale has only just recently started to be my friend (I wasn’t seeing much of a difference in my weight), I experienced so many non-scale victories, such as my clothes fitting better, loss of inches and a change in my body composition, better eating habits, and overall feeling healthier and stronger (I no longer feel like I am going to pass out after each workout lol). Also, its given me increased confidence that is showing up in other aspects of my life, and business. Therefore, I will continue training into the new year, and who knows…I may even run a marathon or two before the year is up!

Nik Gets Fit - Weight Loss Journey

Nik Gets Fit - Weight Loss Journey

Made Memories and Enjoyed Life

This was probably my most important fete of 2016…MAKING the time to experience life and make memories with those that I love. There is nothing like a near fatal experience to make you realize just how precious life is. Over the last few years, I’ve had this feeling that I’ve been merely existing, as opposed to living. This year, I can truly say I took my first steps to changing that by getting out there and making memories with my loved ones. After all, one of the main reasons I started my business was to have full freedom and control of my time, and because I wanted to live life on my own terms. In 2016, I finally figured out exactly what that looks like…

Took a couple of Kid-cations (vacays with the kiddos)…a road trip to San Diego and to visit family in Texas…

Nikola Ahaiwe - Time Freedom

Spent a lot of quality time going on family outings and experiencing fun, new places.

Nikola Ahaiwe - Time Freedom

Nikola Ahaiwe - Time Freedom

Nikola Ahaiwe - Time Freedom

…was even able to get in a few Mom-cations (without the kiddos) to Catalina Island and Washington DC.

Nikola Ahaiwe - Time Freedom

Nikola Ahaiwe - Time Freedom

…and I made a conscious effort to get out more and support friends, family, and fellow business owners at their events, celebrating life occasions, and on their creative endeavors.

Nikola Ahaiwe - Time Freedom

I know a lot of people that experienced quite a few challenges and hardships in 2016 (myself included), but it’s so important to take a step back and remind yourself of all of the things that went well, all of the things you’re grateful for, and the many blessings that you have in spite of everything else.

Now that you’ve had a glimpse into my year, I want to know:

What has 2016 taught you

What is the one thing that 2016 taught you? Drop a comment below.

 

 

{FREE TRAINING} 2017 Marketing Blueprint

Marketing Blueprint Webinar

Are you ready to commit to making 2017 your most successful business year yet?

Listen, if you have not started planning your business marketing strategy for 2017, you are already behind!

The holidays are fast approaching, and with so much going on with the hustle and bustle of the season, you do not want to get lost in the shuffle and walk into the new year without a solid strategy to take your business to the next level.

On Wednesday, November 9th, 2016 at 7pm PST, I am hosting a FREE webinar, covering everything you need to create your very own 2017 marketing roadmap.

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During this free workshop, I am going to cover how to:

  • Set and meet your business + financial goals for 2017
  • Become visible and be seen as the go-to expert in your field
  • Package, sell, and promote your signature services and offerings
  • Create a sales funnel to consistently attract your ideal clients
  • Create multiple streams of income + systems to get paid on autopilot
  • and much more!

It’s time for you to take your business to the next level! Let me show you how to get unstuck, get visible, and get PAID!

This workshop is for you if you are:

  • Tired of spinning your wheels and feeling stuck, trying to figure out this whole marketing thing on your own
  • Struggling to consistently bring in clients and reach your business’ income goals
  • Tired of being a slave to your business and wish you could create a solid strategy and systems to free up your time to do the things you enjoy

This workshop is NOT for you if:

  • You’re not committed to learning and implementing the strategies it takes to grow your business.
  • Taking your business to the next level is not a top priority for you
  • You are not ready to invest the time, dedication, and financial resources into yourself, or your business, at this time

Space is limited, so be sure to grab your spot today!

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4 Tips to Stop Chasing Clients, and Start ATTRACTING Them

Stop Chasing Start Attracting

As a marketing strategist and business coach, the number one question that I hear from business owners is: “how do I get more clients?”  My response: you must create an effective marketing strategy that will allow you to stop CHASING clients, and start ATTRACTING them.

There are a lot of components to this, but to quickly break it down, these four steps will allow you to do just that:

Know Your Target Audience 

A common mistake that entrepreneurs make is thinking that EVERYONE is their client. While it may be true that anyone can use your product or service, when it comes to marketing your business, you have to get really specific about the type of clients you want to work with. What do they look like? How much money do they make? Where do they live? How do they speak, act, and dress? Take some time to create your ideal client profile. Knowing this information will  help you weed out those who would not be the right fit for your business, and attract those that you can better serve.

Create a Clear Marketing Message

When putting together your marketing message, act as if you are talking to one specific person: your ideal client. Focus on their pain points and the specific results that they will receive as a direct result of working with you (ex: saving money, less stress, etc.)

Be Strategic About Pricing

Pricing plays a big part in whether or not someone decides to use your services, but maybe not in the way that you may think.  Oftentimes, creative entrepreneurs will under price their products/services because they think that is the way to entice clients. But that strategy actually works to the contrary. Strategic pricing is all about perceived value. Make sure that your clients understand the value of what you do. It should be reflected in the description of what they will receive in working with you, as well as the quality of your marketing materials. Know your worth, and highlight why you are worth every penny!

Be Consistent

A key part of marketing is knowing where your ideal clients are hanging out, then determining how to get your marketing message in front of them. However you decide to do that, whether it’s blogging, social media, email marketing, etc., the key is to be consistent with your efforts.   It generally takes a client 5-7 points of contact before they are ready to make a purchasing decision, and they will only buy from those that they know, like, and trust. Being consistent with your efforts will keep you at the top of their mind when it is time to sign on the dotted line.

FREE 5-Day Mini Course: Mogul Marketing Bootcamp

Mogul Marketing Bootcamp

Does your business need a marketing makeover?

Are you struggling to reach your business’ income goals?

Wondering how to attract your ideal client?

Need help creating a solid marketing strategy?

Sign up for my FREE 5 Day Mogul Marketing Bootcamp!

During this course, you will:

Day 1: Define your vision + income goals for your biz
Day 2: Identify + learn to attract your ideal client
Day 3: Plan your courses and offerings
Day 4: Build an email list of highly targeted potential leads
Day 5: Create your strategic marketing plan

*You will receive each lesson via email over the course of the next 5 days.

The course starts Monday, May 23rd. Sign up here to reserve your spot!

 To Your Prosperity and Success,

Nikola Ahaiwe - Business Success Coach | Marketing Strategist | Motivational Speaker

Nikola Ahaiwe
Business Success Coach | Marketing Strategist | Motivational Speaker

P.S. Join the community of other Moguls in the Making on Facebook for more valuable business tips, resources, and tools!

{Video} Are You Watering Your Business?

Some people think that the road to a successful business is a straight path, when it usually is filled with many twists, turns, bumps, and bruises along the way.

So, the other day, while I was outside watering my grass, I was hit with a thought: in a lot of ways, marketing a business can be compared to doing what it takes to make your grass grow.  Now, I know that may sound a little odd, but think about it.

When it comes to marketing your business, you have to plant the seeds and water it on a consistent basis if you want to see it grow.

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Check out this short video to see what I mean…

[youtube https://www.youtube.com/watch?v=RYv5dpgtR6w%5D

One thing is for sure: if you consistently plant small seeds towards your business’ success, you will eventually reap the harvest you are seeking.

So I ask you, are you watering YOUR business? Leave a comment below.

To Your Prosperity and Success,

Nikola Ahaiwe
Business Success Coach | Marketing Strategist | Motivational Speaker

Nikola Ahaiwe - Business Success Coach | Marketing Strategist | Motivational Speaker

 

 

 

 

 

P.S. Follow me on Facebook and Twitter for more valuable business tips, resources, and tools! If you found this post helpful in any way, don’t forget to share it with your network!

FREE Report: 25 Resources and Tools Every Entrepreneur Needs to Build Their Business

Hey there, future moguls!

I am beyond excited right now!

Why?

I’ve just put the finishing touches on a FREE GIFT that I am giving away to you, my dear entrepreneur friends, that will help you build the successful AND profitable business that you desire…and deserve!

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It’s a report titled “25 Resources and Tools Every Entrepreneur Needs to Build Their Business”, and yes, you heard me right: it’s yours, FREE!

I have rounded up 25 of the best resources and tools that you can use to help you build a website, create a strategic marketing plan, manage your time and projects effectively, and much, much more.  Best of all, many of these tools are free or require very minimal investment!

Just click on the “Download” button below to claim your copy.

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Can you do me a favor? If you find this report helpful, please pass it along to an entrepreneur friend that you know would benefit from it as well, you know, because sharing is caring!

Also, I’d love to schedule a complimentary 30 minute business clarity session with you (via phone or Skype), where we will discuss your business goals and come up with an action plan to get you on the fast-track to making those goals a reality…and bring in some major cash flow while you’re at it 😉

Are you in? Great! Shoot me an email at info@nikolaahaiwe.com to get you scheduled on my calendar and we’ll go from there.

In the meantime, enjoy this free guide!

 

To Your Prosperity and Success,

Nikola Ahaiwe
Business & Success Coach/Motivational Speaker/Blogger

 

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