How to Grow Your Business

3 Ways to Show Your Business Some Love on Valentine’s Day

Valentine’s Day: a day widely recognized as a day to show LOVE.

Although we can all agree that love should be given 365 days per year, there is absolutely nothing wrong with devoting a day to celebrate love in all it’s glory!

Being the business woman that I am, I felt that a day like today would be perfect to, not only show your devotion and affection towards a special person in your life, but to also give that same attention and outpouring of love to your business, which is just as worthy of a little extra TLC.

Here a 3 ways to show your business a little extra love on Valentine’s Day:

 

Give Your Business a “Sexy” Makeover:

Visual branding is important. The way you present your business…your website, social media, marketing materials, etc., will play a key role in shaping a potential client’s perception of your brand, and whether or not they will choose to work with you. Take a look at your current branding and determine if it accurately reflects the look, feel, and message that you want your business to convey. If not, it’s time to give it a visually appealing, aka “sexy” upgrade.

Romance Your Hustle:

Often times, when you have romantic interest in someone, you pull out all the stops to show your love. You choose to date and spend quality time when you truly want to get to know someone and are looking toward a future with them. The same goes for your business. You have to put in the time and the work. Romance your business by taking it on regular “dates” to plan for your success. Get out of your regular work space and find a nice ambiance to really dig deep and learn everything about your business. What’s currently working? What’s not working? Where do you need to pivot and shift? How much money do you have coming in? How much is going out? Just like when you’re dating someone new, you can’t be afraid to ask the necessary questions. You can also use these business dates to determine your social media and marketing strategies, create quality content, and develop a solid profit plan for your business.

Don’t be a Cheap Date

Trust me,  no one likes a cheap date! Just the same, your business will not thrive if you are a cheap business owner. Loosen up your pockets and invest in your business! It cannot, and will not, thrive in the “free zone”…you know, downloading all of the freebies, attending only free webinars and classes, and not putting in a penny towards your business’ growth. It’s just not possible. If you want to win in business, you’ll have to get comfortable spending the money necessary to take it to the next level.

Remember, your business needs love too!

How will you show yours a little extra love today?

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To Your Prosperity and Success,

Nikola Ahaiwe
Business Success Coach | Marketing Strategist | Motivational Speaker

 

4 Business Lessons a Comedian Taught Me…

Kevin Hart on Steve Harvey Morning ShowPhoto via Kevin Hart’s Facebook Page

Yesterday morning, as I was taking my kiddos to school, I happened to catch an interview with comedian Kevin Hart on the The Steve Harvey radio show.

Although I love his work as a comedian (he is HILARIOUS!) and actor, I didn’t realize that he was also a phenomenal businessman.

During his interview, he dropped some major jewels that can be translated to pretty much any business.

Here are 4 business lessons Kevin Hart taught me…

1. Don’t let NO stop you. Several studios turned down his idea to turn his live standup shows into movies because they said they would never bring in a profit. Since then, he’s gone on to make over a hundred million dollars and has become one of the highest paid comedians ever.

2. Believe in your brand and vision enough to INVEST IN YOURSELF. He used over 13 million of his own money to fund a project that others would not back, because he was that passionate about it, and was willing to TAKE A RISK for what he believed in. He went on to sell out a 50,000 seat stadium…as a comedian. That has never been done. He made history!

3. If there is a void in the marketplace, FILL IT. He now has his own subscription based network, similar to Tidal. He saw them raking in the money and thought to himself that there was nothing out there like that for comedy, so HE CREATED IT!

4. Use your platform to HELP OTHERS GET ON. He said when you see him going hard promoting his stuff, its not just for his gain. It’s so that he can continue provide opportunities and platforms for others. His vision is bigger than himself. When you make it to the top, its only right that you reach back and pull others up with you, especially those that helped you get there.

I have a new found respect for Kevin. His work ethic is something to be admired.

How can you use these lessons in your business?

Discovery Session with Nikola AhaiweTired of trying to figure this whole marketing thing out on your own? Struggling to get clients or reach your business’ income goals, and could use some help creating a SOLID strategy? Email me at nikolaahaiwe@gmail.com to schedule a complimentary 30min Discovery Call to see how I can help!

To Your Prosperity and Success,

Nikola Ahaiwe
Business Success Coach | Marketing Strategist | Motivational Speaker

P.S. Join the community of other Moguls in theMaking on Facebook for more valuable business tips, resources, and tools!

3 Reasons Your Business Is NOT Making Money…and How to Fix It!

3 Reasons Your Biz is NOT Making Money

Let’s face it: we’re all in business to make money. Even if you’re doing something that you absolutely LOVE and would do in a heartbeat if you weren’t getting paid, the reality is you have bills to pay, so you need your business to generate income.

As a business/marketing consultant, I speak with several entrepreneurs on a daily basis, and often get the question “why am I not making any money?” You’re active on social media, blogging on a weekly basis, attending all of your local networking events…you know, all of the things that you should be doing. But, you still can’t seem to land enough clients to bring in a consistent cash flow. What gives?

There are many different factors that can contribute to this, but I am going to break down the three most common reasons your business may not be bringing in
money:

You’re a Jack/Jill of All Trades

You are a photographer, but you also have your own jewelry line, sell homemade candles, makeup, and weight loss shakes. Your goal is to bring in multiple revenue streams. The problem? Your potential customers are confused! They don’t really know exactly what it is that you do because you are offering many different products and services, none of which go hand in hand with one another.

The Fix: Niche down. Decide on the ONE thing that you want to be known as the go-to person for, and do away with the rest. You can still create multiple streams of income by finding several different ways to profit from your primary offering (Example: if you are a photographer, consider adding a photo booth, teaching photography workshops, etc).

You Don’t Have a Real Plan
Simply put: you’re winging it! You’re doing any and everything that you think you should do to find clients, but you really don’t have a solid strategy in place. Have you ever heard the saying “If you fail to plan, you plan to fail?” Well, it holds truth when it comes to marketing your business as well. If you want to attract more clients and start making money, you’ll have to create a strategic roadmap outlining how you will do so.

The Fix: Create a list of specific marketing activities that you will consistently
engage in to increase brand awareness and attract new clients. Then implement, implement, implement! Be sure to include a timeframe to monitor each activity and measure its effectiveness before moving on to something else.

You Aren’t Selling Anything
When I first started my business, I knew that I wanted to teach other entrepreneurs how to create a marketing strategy for their business. I put up a website, I offered tips on social media, but I really didn’t have anything to sell, and, you guessed it, I wasn’t making a dime. Now, it may seem like a no-brainer that in order to make money, you have to have a product or service to sell, but I’ve come to realize that I wasn’t the only one not actually selling anything, while expecting clients to come my way.

The Fix: Get clear on your services and offerings. You should be able to clearly and confidently tell potential clients what you do and how it will benefit them if they choose to work with you.

If you are struggling to make money in your business and could use help creating a SOLID marketing strategy, click here to apply for a complimentary 30 minute discovery call with me! 

To Your Prosperity and Success,

Nikola Ahaiwe
Business Success Coach | Marketing Strategist | Motivational Speaker

P.S. Join the community of other Moguls in the Making on Facebook for more valuable business tips, resources, and tools!

5 Steps to Reaching Your Business’ Income Goals

So, you have a great business idea, you’re very passionate about what you do, and you’re working your tail off to make this dream of being a successful entrepreneur a reality.  There is only ONE slight problem: you’re not making any money. Yikes!

How to Reach Your Business' Financial Goals

Although money may not be the only driving force behind starting your own business, let’s be honest, it’s an important one.  After all, you need money to pay your bills, support your family, and to create the lifestyle that you desire…and deserve!

So how do you get on track to reaching your business’ income goals?

I’ve outline the 5 step action plan for you below:

Determine how much money you would like to make monthly

Set a specific, and realistic dollar amount.  How much can you truly expect to make in a given month.  How much do you need to earn to live the type of lifestyle that you truly desire? What do you need the money for: bills, savings, supporting family, vacations, etc. Factor all of those things in when determining your ideal monthly income.

 Create a detailed and specific plan on how you will reach this goal.

Start by asking yourself these very important questions:

  • How many days/hours per week do you want to work?
  • How many clients do you want to work with each week?
  • What is the average fee you need to charge to reach your income target? (Really break these down, especially if you offer multiple services/products)
  • Who is your target market/ideal client and how will you consistently place yourself in front of them?

Put it all on paper

Write the answers to all of the questions down on a sheet of paper.

Example (let’s say you are a business coach): I want to coach 25 individuals at an average fee of $350 per month, so I gross $8750 per month.  My ideal client is a creative service-based entrepreneur who earn more than $60k per year.

Place your written statement somewhere that you will see it constantly

Read it aloud twice daily…first thing when you wake up in the morning and again just before you go to bed.  Constantly filling your mind with the things that you want, and actually “hearing” these desires, will keep you focused and dedicated to reaching your goal.

Make it happen

One of my favorite quotes is from the book, Think and Grow Rich by Napoleon Hill.   It says “Wishing will not bring riches.  But desiring riches with a state of mind that becomes an obsession, then planning definite ways and means to acquire riches, and backing those plans with persistence which does not recognize failure, will bring riches.”  This means, once you decide how much you want to make, you will have to become almost obsessed in your mission to get it, make a solid plan to get it, and do not let failure be an option. There is a difference between wishing for something and being open and ready to receive it.  You cannot be ready to reach your income goals until you believe without a shadow of a doubt that it is possible for you to reach those goals.

What steps are you currently taking to consistently meet your business’ income goals? If you’re not reaching those goals, what do you think is holding you back? Leave a comment below.

To Your Prosperity and Success,

Nikola Ahaiwe

Business Success Coach | Marketing Strategist | Motivational Speaker

Nikola Ahaiwe

 

 

 

 

 

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