Today’s Mogul in the Making Entrepreneur Spotlight features Brittney Castro, founder and CEO of Financially Wise Women, a Los Angeles based financial planning firm for women. She specializes in working with busy professional and entrepreneurial women who are passionate about life and want to gain clarity around their money. Brittney’s mission is to help women plan and create the life of their dreams, free from anxiety about money. She is known for her innovative, non-judgmental, compassionate approach to financial planning, and has been featured in several major publications, such as the Wall Street Journal, New York Times, Financial Planning Magazine, Investment News, and Registered Rep Magazine to name a few!
Check out her story…
Name: BRITTNEY CASTRO
Location: LOS ANGELES
Business Name: FINANCIALLY WISE WOMEN
Years in Business: 2 YEARS
Are you a full or part time business owner?
Why did you start your business?
I started my business because I am very passionate about helping others, specifically women, use their money to live their dream lives. After being a financial planner working at other firms for about 7 years, I saw how savvy and successful women were still so intimidated by their money, and most avoided hiring a financial planner since most of the industry is still made up of male financial advisors. I wanted to be the go-to financial planner for women and teach others to live an authentic and inspiring life by learning how to make, manage, save, invest, and protect their money in a fun and simple way. My mission is to be the type of financial planner that changes the landscape for modern women and how they see and feel about their money, and is a pioneer for other women financial planners who want to help empower and educate women around money.
What has been the most rewarding aspect of having your own business?
The most rewarding aspect of having my own business is seeing the direct impact my advice and guidance brings to my client’s financial lives. I love hearing the success stories of my clients who tell me they love managing their money after working with me and make more money because they are now viewing their money in a whole new way. It is beyond rewarding to know I have helped them transform their financial lives from one of stress, overwhelm and anxiety to one of fun, excitement and peace of mind. Money is just a tool to be used however we desire in life and once my clients really commit to the financial planning relationship with me, so many magical things are possible for them. It’s so amazing and it inspires me to continue helping people with their finances, one woman at a time.
What are your biggest challenges?
The biggest challenge is managing all the different hats one must wear when owning a business. Every day I have to come fully ready to tackle the many roles of being a business owner and make sure I am leading my FWW team and clients in the right direction. It is not always easy but with the help of my amazing support group full of family and friends, I am able to constantly grow to become a better and better business owner and leader for my FWW tribe.
What is the best business advice you’ve ever received?
To enjoy the journey. I know it sounds cliché but it is so important to enjoy the ride. It is full of ups and downs, twists and turns and there is always “something” else to worry about, do, work on, etc. so you have to be able to cherish each moment and soak up as much of the journey as possible.
Do you have a team or are you a one man/woman show?
I have a team that consists of one assistant and one intern.
Where do you see your biz in the next 5 years?
I see the FWW business becoming more of a lifestyle brand that helps women create their ideal lives and expand into the media industry in order to do so. My goal is to continue serving as many women as possible through our financial planning services, online products, webinars, workshops, live conferences, and eventually launch the Financially Wise Women TV Show to help people understand that money can really be fun and simple. We have very lofty goals, but given our track record within the past two years of starting, I am only very excited to see where the FWW path takes us.
What advice would you give to other Moguls in the Making?
Keep your eye on the prize and keep going no matter what. When you follow your dreams and lead from your heart day in and day out, amazing things can happen in your life. I have been blown away by all that has come to me since starting my business and even when the naysayers and myself for that matter have doubted the goals I set out for myself, I’ve only been able to achieve more than what I imagined because I’ve stayed the course and followed my heart. Starting a business is not for the faintest of hearts but it is really incredible and if you have that burning desire inside you to launch your own business, do it. You only get one life if you are lucky so make the most of it!
If you’re ready to start loving your money, sign up to receive your FREE Financially Wise Toolkit jam packed with great tools & resources to help you on your financial journey by visiting the Financially Wise Women website.
For more information on Brittney Castro and Financially Wise Women, connect with her online at:
Facebook | Twitter | Youtube | Instagram
Photos Credit: Lindsay Rosenberg
If you would like to be featured in the MITM Entrepreneur Spotlight, please email your request to firstname.lastname@example.org
To Your Prosperity and Success,
Business Success Coach | Marketing Strategist | Motivational Speaker
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