It’s that time again: Mogul in the Making’s Entrepreneur Spotlight, where every Monday we feature an entrepreneur to watch. I hope you have been enjoying the series, and taking away the golden nuggets shared in the interviews!
Today, we are featuring Anetra Henry-Hunting, founder of The Hunting Group, a boutique-consulting firm that provides management, marketing, and customer retention plans to small and medium-sized businesses.
Anetra was affectionately introduced to me as “the connector…because she knows EVERYBODY!” She connects people to resources, and is the go-to gal if you are: 1. looking to obtain sponsors for an upcoming event, or 2. interested in becoming a sponsor to attract clients to your business.
Read on to find out how a lay off from her corporate job led to entrepreneurial success:
Name: Anetra Henry-Hunting
Location: San Diego, CA
Business Name: The Hunting Group
Years in Business: 4
Are you a full or part time business owner?
Why did you start your business?
After being laid off in March, 2009, I went on several interviews and kept being told various versions of no—you’re over-qualified, we’re going with an internal candidate, etc. I decided to tell myself YES and started The Hunting Group with my husband, Nicholas. Like many entrepreneurs, I had several different skill sets and first attempted to be all things to all clients. After a severe injury in 2011, I was forced to focus on finding my real purpose in business, and that was to help people understand sponsorship so they could get the sponsorship they deserve or find their ideal clients with ease.
What has been the most rewarding aspect of having your own business?
Being able to live out the ethics I hold dear in business.
What are your biggest challenges?
Sponsorship is not one of those topics that most people are truly educated about, so the biggest challenge we’ve had to overcome are people’s misconceptions about how it works, (having to pay for our time), and their misguided expectations (over-valuing their product).
What is the best business advice you’ve ever received?
Invest your time where you get the biggest bang for your buck. –Tyra Howard (my mentor)
Do you have a team or are you a one man/woman show?
Carla Stewart is my partner and Dawn Jessie is our admin.
Where do you see your biz in the next 5 years?
There are many interesting changes happening in the field of sponsorship and we plan to be on the cutting edge of them. We want to increase our educational efforts as well as turn more small business owners and entrepreneurs into SPONSORS instead of having the mentality they need to be in a constant state of seeking sponsorship.
What advice would you give to other Moguls in the Making?
Pick ONE thing and do that thing well in business.
If you are interested in learning more about the benefits of sponsorship, and find out how it can work for your business, contact The Hunting Group today! You can find them online at:
If you would like to be featured in the MITM Entrepreneur Spotlight, please email your request to firstname.lastname@example.org
To Your Prosperity and Success,
Business & Success Coach/Motivational Speaker/Blogger
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