Let’s face it: social media can be intimidating and overwhelming if you are a small business owner looking to market your business online. With so many different sites to choose from, how do you decide which sites to spend your time, effort, and sometimes money, on?
Well, let’s break down the differences between the most popular social media sites, to give you a better understanding of where your focus should lay.
Facebook is not just for connecting with friends and family. It is a great way to build brand exposure and direct traffic to your website or blog. Although the social media platform has taken a lot of heat for it’s constant changes and crazy algorithm (the site filters what you see in your newsfeed as opposed to allowing you to see everything that is posted by your friends or business pages that you have “liked”), it is still the #1 social media platform out there.
Twitter is a microblogging platform that allows you to share information in 140 characters or less. It is a great way to stay up-to-date with real time news and connect with people that you may not otherwise have direct contact with. It’s current advantages over Facebook is that there are no fees to advertise, and you are able to see tweets from everyone that you have followed…not just who the company chooses for you to see.
Although Google+ has yet to reach the popularity of Facebook and Twitter, it allows you to integrate your online social media presence with the #1 search engine in the world. It is an excellent site to use if you have a blog and are trying to get your site ranked high in the search engines.
Video marketing is, perhaps, one of the best ways to connect with your target market. It gives them the opportunity to see and hear you, and possibly see your product or services in action. It is a great way to create that know, like, and trust factor and possibly create a viral buzz. YouTube can be used to upload video testimonials, tutorials, tips, or a host of other topics regarding your business.
Linked in is similar to an online resume. It is great if you are looking for a job or to network with other professionals. Unlike the other popular social media sites, you will not likely drive a lot of traffic to your website, but it provides a great opportunity to connect and build relationships with prospects and potential employees.
Pinterest has become so popular that it’s traffic has surpassed Google+, Linked In, and YouTube combined. Users (also known as “pinners”) can create, collect, and share information in photo or video format. Because of it’s visual aspect, using Pinterest is an excellent way to gain referral traffic to your website/blog.
Smart marketers have recently jumped on the Instagram bandwagon because it allows you to connect with an active network of people through images. With this app, you can take and share pictures with your followers. This is a great opportunity to get personal with your clients and give them a sneak peak behind-the-scenes of your business.
Check out this Infographic found on mediabistro.com, that breaks down the most popular social media sites used for business:
Which social media sites are you currently using for your business? Which sites would you say have yielded the best results? Let me know in the comment section below.
To Your Prosperity and Success,
Business & Success Coach/Motivational Speaker/Blogger
P.S. Follow me on Facebook and Twitter for more valuable business tips, resources, and tools! If you found this post helpful in any way, don’t forget to share it with your network!