Small Business Marketing

MITM Entrepreneur Spotlight: Tiffany Lanier

Hey there, future moguls! I’m so excited to bring back the Mogul in the Making Entrepreneur spotlight series.  We took a little hiatus, with the craziness of the holidays, but I have a great lineup of super talented, inspiring, and passionate entrepreneurs to showcase over the next several weeks!

First up is Tiffany Lanier, of LiveWithTiffany.com.  Tiffany helps entrepreneurs fall in love with what they do, from wherever they want to do it by creating, packaging, and marketing their brilliance online.  Read on to find out how she fell into entrepreneurship “on accident” and how she plans to take her business worldwide!

Name: Tiffany Lanier
Location: Denver
Business Name: Live with Tiffany
Years in Business: Almost 3

Tiffany Lanier, founder of Live With Tiffany

Are you a full or part time business owner?
Full-time

Why did you start your business?
Well…I started my business on accident. I was planning to quit my first job out of college at a Startup as a Social Media Marketer to go to Costa Rica to “find myself.” I knew I wanted to do something on my own but I didn’t know what at the time. But I did know that working 9-5 wasn’t for me. Right before I bought a one way ticket to Costa Rica I was offered another marketing job at a local Marketing and Advertising firm but quickly discovered it was not for me.  I knew I didn’t want a job but at the same time saw an opportunity to learn from other marketers to increase my skill-set. But after only 2 weeks of working there the boss came in screaming at everyone for what reason I’m not sure. I was not a fan. Later that night I wrote him an email simply explaining that I wasn’t please with his level of disrespect and because of it, I could no longer work FOR him but I would consider working with him and the company, if he’d like to contract me.  To my surprise he said, “ok.” They became my first client and I started freelance marketing business.

Around the same time, I started a Women’s event business. And after about 20 months of mistakes and not being fulfilled later, I decided to start my Online Coaching Business, where I provide Business and Online Marketing coaching and strategy for entrepreneurs looking to build their personal brands online. I really wanted freedom to do my business anywhere I desired to be, as well as create a business that was scalable, allowing me to have several business models under one umbrella brand.

Tiffany Lanier, founder of Live With Tiffany

What has been the most rewarding aspect of having your own business?

Waking up every day knowing that I’m in control and that I literally create my outcomes.

What are your biggest challenges?
Some of the biggest challenges I’ve faced being entrepreneur was not knowing what I didn’t know and not having the capital to make bigger moves faster. I think those are two challenges most entrepreneurs face, especially in the beginning. I strongly believe it’s important to invest in help and support before you think you need it. Hiring a coach or a strategist, even if it’s for a one-time session, can give you more clarity than 6 months to a year of fumbling around.

What is the best business advice you’ve ever received?
“Charge what you’re worth.” You know why that’s so important? Because if you don’t you start to resent your clients and yourself which doesn’t allow you to love your business.

Tiffany Lanier, founder of Live With Tiffany

Do you have a team or are you a one man/woman show?
For the most part I’m a one-woman show, but I do outsource certain task here and there.

Where do you see your biz in the next 5 years?
Wow 5 years. My long term is 6-12 months lol. I see myself Speaking world-wide, continuing to coach and really expanding on retreats and Live events.

What advice would you give to other Moguls in the Making?
Start where you are. There will never be a great star aligned time to start your business. Take what you have and what you know and just take action. It’s better to build a little every day than to put it off for years and never start at all.

For more information on Tiffany Lanier and Live With Tiffany, check her website at http://www.livewithtiffany.com, or connect with her online at:

Facebook | Twitter | Instagram

If you would like to be featured in the MITM Entrepreneur Spotlight, please email your request to info@nikolaahaiwe.com

Workshop: Build Your Business Through Blogging

Build Your Business Through Blogging Workshop

Future Moguls, join me on Monday, January 12th as I host my first workshop of the new year: “Building Your Business Through Blogging”.

In this LIVE workshop, you will learn:
– How to determine which platform is best for your blog
– A simple strategy to use so you’ll never run out of things to write about
– How to promote your blog and build a following
– How to make $$$ from blogging
– and much, MUCH more.

It’s happening Monday, January 12th 2015 6:30pm-7:30pm at the Carson Library. 151 E Carson St., Carson, CA 90745.

This is a FREE event, and no RSVP is required. Hope to see you there!

To Your Prosperity and Success,

Nikola Ahaiwe
Business Success Coach | Marketing Strategist | Motivational Speaker

Nikola Ahaiwe

 

 

 

 

P.S. Follow me on Facebook and Twitter for more valuable business tips, resources, and tools! If you found this post helpful in any way, don’t forget to share it with your network!

Want to join a group of savvy, like-minded female entrepreneurs doing BIG things in their business? Join the Mogul in the Making Mastermind Group on Facebook by clicking here.

FREE Teleclass: Write. Publish. Promote. Profit!

Q&A Flyer

I am SO excited to announce that I have teamed up with best-selling author/publisher/literacy advocate Michael McGrew to host a FREE, live Q&A teleclass: Write. Publish. Promote. Profit!

Join us on Wednesday, November 19th, 2014 7pm-8pm PST as we will be walking you through, and answering all of your questions about, the self-publishing process!

This call is for you if:

– You have always thought about writing a book and are finally ready to get those ideas out of your head and onto pages.

– You have already written a book and are interested in learning how to self-publish and market your work.

– You are an entrepreneur looking to increase brand awareness and gain expert credibility as a published author.

BONUS GIFT: Receive a FREE download of Michael’s latest book, Designer Relationships when you register for the call (it’s our way of saying THANK YOU!)

Have a pen and paper ready and come with your most burning questions because this will be an info-packed hour!

Space is limited, so register today at: http://eepurl.com/6KK6b

[youtube https://www.youtube.com/watch?v=ppTESxbVoGI?list=UUxjTAT_CCfhK1npoN-Oec7w%5D

To Your Prosperity and Success,

Nikola Ahaiwe

Business Success Coach | Marketing Strategist | Motivational Speaker

Nikola Ahaiwe

 

 

 

 

 

P.S. Follow me on Facebook and Twitter for more valuable business tips, resources, and tools! If you found this post helpful in any way, don’t forget to share it with your network!

Want to join a group of savvy, like-minded female entrepreneurs doing BIG things in their business? Join the Mogul in the Making Mastermind Group on Facebook by clicking here.

7 Reasons Your Marketing is NOT Working (…and how to fix it!)

How to Create a Marketing Strategy

When was the last time you sat down and took a thorough look at your marketing plan?  Do you even have a marketing plan, or are you just flying by the seat of your pants, doing whatever you see others doing, or what you think you should be doing?

Successfully marketing a business requires clear and concise strategic planning.

If you are struggling to attract your ideal clients (you do know who they are, right?), your marketing efforts have not been working, and you’re not making sales, there are a few things that could be happening:

You are the hit it and quit it type

Now before your mind goes somewhere else, let me explain what I mean. If you post information about your business, products, and services in Facebook groups, Google+ communities, etc. (without interacting with the group) you are the hit it and quit it type. People will most likely NOT buy from you because a.) they don’t know you, and b.) you have not formed a relationship with them.  The sales process is an emotional one.  People buy from those that they know, like, and trust.  Yes, your products and services are important, BUT you will make more sales if you form a genuine relationship with your clients and make them feel as if you are the ONLY person with the solution to whatever problem they are having. So, stay away from BUY ME, BUY ME, BUY ME, that is the surest way to repel people away from your business.

You’re inconsistent 

You’re really active on social media one week, then there’s crickets the next week OR you started blogging, then you seemed to fall off the face of the planet. Now, you have come to the realization that blogging and social media are NOT the way for you to get clients. WRONG!!! You have to be consistent if you want to see results.  If you do not stick with something long enough, you will never be able to determine whether or not it is working.

You’re not tracking your efforts

How can you determine if something is working or not if you are not tracking your efforts? Do you know where the bulk of your website’s traffic is coming from? Have you installed Google Analytics or another tracking service to check? How did your last few clients find you? You should be keeping some sort of spreadsheet, or come up with a system to track this information so you’ll know what’s working, what’s not working, and where to focus your time, efforts, and marketing/advertising dollars.

Your message is not clear 

What do you offer? What products/services do you provide? Are you clearly articulating that in your marketing message? Make sure that potential clients can easily understand what it is that you do or sell without having to guess or take extra steps to find out. If you offer multiple products/services that do not relate to one another in any way, make sure you separate the two.

You haven’t defined/are not speaking to your target audience

A common mistake that entrepreneurs make is thinking that EVERYONE is their client. While it may be true that any and everyone can use your product or service, when it comes to marketing, you have to speak directly to those clients that you envision yourself working with. How do they speak? Where do they hang out? How much money do they make? The answers to these types of questions will help you determine how to go about reaching them.  When putting together your marketing message, act as if you are talking directly to your ideal client, who is sitting right in front of you.  How would you speak his/her language? If you have not already clearly defined who your ideal client is, I highly suggest that you take a moment to do that before you continue in your marketing efforts.   Knowing this information will save you a lot of time and effort chasing after the wrong clients, and help you begin to attract the right ones!

You’re focusing on YOU, not THEM

Your marketing message should focus on what you can do for your clients. What results will they achieve after working with you? Why should they work with you instead of the competition? Let the answer to these questions be the focal point. Focus on what you can give.Your prices are too low

Your prices are too low

Pricing plays a big part in whether someone decides to use your services, but maybe not in the way that you think. Oftentimes, entrepreneurs will underprice their products/services because they think that is the way to “entice” clients. But, it actually works to the contrary.  It is all about PERCEIVED value.  You have to make sure that your client understands the value of what you do.  That should be reflected in the quality of your marketing materials and what they will receive in working with you. You should know your strengths and be well versed in the benefits of working with you so that you can call attention to it when selling your services. It’s one thing to want money…everyone wants more…but it is something entirely different to be worth more.  Show your clients that you are WORTH more.

If you have been struggling with attracting your ideal clients, could use some help creating a strategic marketing plan, and simply aren’t making the type of money you would like to be making in your business, we should chat! Email me at info@nikolaahaiwe.com to schedule a 20min complimentary discovery call to see how I can help you reach your business’ marketing and financial goals.

To Your Prosperity and Success,

Nikola Ahaiwe

Business Success Coach | Marketing Strategist | Motivational Speaker

Nikola Ahaiwe

 

 

 

 

 

P.S. Follow me on Facebook and Twitter for more valuable business tips, resources, and tools! If you found this post helpful in any way, don’t forget to share it with your network!

September Mogul Meetup: How to Create MIND-BLOWING Financial Results In Your Biz

 

September Mogul Meetup

Join us for a night of learning, networking, and fun!

Get tickets here.

Not making the kind of money you’d like in your biz? Having trouble reaching your sales and income goals? Join me Tuesday 9.16.14 as I host the September Mogul Meetup at Rush Street Lounge in Culver City! Featured speaker, Amanda Loveland (http://www.amandaloveland.com), will be teaching you unconventional ways to create MIND-BLOWING financial results in your business!

You will learn how to:
– Develop your unique sales system to create a constant flow of client opportunities
– Set financial goals, and define what you must do every day to achieve them
– Sell quickly AND genuinely
– Uncover the real reasons people say no, and what you must know to help them overcome it (and say “absolutely, yes!”)

PLUS… 3 unique tips for growing your business no matter how busy your life is.

Each attendee will receive their very own 7-Day Sales Plan workbook to take home and work from the week following the event.

Grab your ticket NOW! http://bit.ly/1x75yvK

Everyone is NOT Your Ideal Client

Today, while waiting in line at one of my favorite juice bars, a woman walked past me with a hairstyle so gorgeous that I HAD to stop her and give her a compliment.  What she proceeded to tell me had me in complete shock!

Check out the quick video:

[youtube https://www.youtube.com/watch?v=YOpKwySQaHg?rel=0%5D

Listen, I get it:. you want to work with as many clients as possible, right? But, are you pre-qualifying your clients and making sure that they are a good fit, or that they can actually use and benefit from the services/products that you offer?  No one wants to feel as is they are just another name on your list, or that you are only interested in reaching a certain quota or sales goal.  They want to make sure that you are genuinely interested in helping to solve the solution to whatever problem it is that they are experiencing.

Everyone Is Not Your Ideal Client

 

A while back, I wrote a post titled 3 Ways to Find Your Target Market.  If you have not already clearly defined who your ideal client is, I highly suggest that you take a moment to do that before you continue in your marketing efforts.   Knowing this information will save you a lot of time and effort chasing after the wrong clients, and help you begin to attract the right ones!

To Your Prosperity and Success,

Nikola Ahaiwe
Business Success Coach | Marketing Strategist | Motivational Speaker

Nikola Ahaiwe - Business Success Coach | Marketing Strategist | Motivational Speaker

 

 

 

 

 

P.S. Follow me on Facebook and Twitter for more valuable business tips, resources, and tools! If you found this post helpful in any way, don’t forget to share it with your network!

{Video} Should You Mix Your Business and Personal Lives on Social Media?

The other day, someone asked me if I thought that, as a business owner, it was a good idea to mix your business and personal lives on your social media channels, or should they be separated.

My answer is two-fold: YES and No.  There is a right and WRONG way to do it.

In this short video, I explain how sharing a glimpse into your personal life can lead to attracting your ideal clients, and explain how a few simple mistakes can send potential clients running for the hills (trust me, you do NOT want to do this!)

[youtube https://www.youtube.com/watch?v=AlEqtGWa43g%5D

Sound off: Do YOU think it’s a good idea to mix your business and personal lives on social media? How do you balance the two?

Please like, comment, and/or share this video with someone that you know that it may help.  Don’t forget to SUBSCRIBE to my YouTube channel so that you don’t miss a video (I have some pretty great stuff coming soon!)

To Your Prosperity and Success,

Nikola Ahaiwe

Business Success Coach | Marketing Strategist | Motivational Speaker

Nikola Ahaiwe

 

 

 

 

 

P.S. Follow me on Facebook and Twitter for more valuable business tips, resources, and tools! If you found this post helpful in any way, don’t forget to share it with your network!

MITM Entrepreneur Spotlight: Ajarae Coleman

What do you do when you’re searching for a service that you could really benefit from, but simply can’t find anything like it? Well, if you’re anything like today’s featured Mogul in the Making, Ajarae Coleman, you simply start a business offering the service yourself!

As an actress, she couldn’t find a place where she could network and build the quality relationships needed to build a successful career, so Coleman started The Workshop Guru, an online community that allows actors to save time and money by giving them the inside scoop on casting director workshops.

Check out her story, as she shares a few golden nuggets about what it’s like to start a business with little capital, the importance of finding a mentor, and the best way to build a loyal client base.  You’ll want to take notes on the wisdom she dropped!

Ajarae Coleman The Workshop Guru

Name: Ajarae Coleman

Location: Los Angeles, CA

Business Name: The Workshop Guru

Years in Business: 2

 

Are you a full or part time business owner?

I am an actress, so the amount of time I can dedicate to my business varies with my project and audition schedule. For the most part, I run my business part-time to fund and support my creative endeavors.

Ajarae Coleman The Workshop Guru

Why did you start your business?

I started my business because I needed a service like The Workshop Guru myself to help me with the networking and relationship-building side of my acting career, and it simply didn’t exist. Allow me to explain. There is a positive trend in the actor and artist community right now… actors recognize that it’s not enough to be an amazing actor and be good at your craft. In order to be successful in this competitive landscape, we have to treat our acting careers like businesses. We have to develop trust with industry decision-makers, and let people know that we exist. One of the tools many actors use is “casting director (CD) workshops.” These workshops are classes taught by professionals who hire actors for film, television and theater projects. Actors who purchase these workshops perform short scenes for the CD, and in return the CD gives them feedback, explains how the casting process works, and offers real-world advice. Casting director workshops are controversial, because some people see them as paid auditions, but actors can use them strategically as a tool to build relationships. I have personally found casting director workshops useful in building meaningful relationships with people who have later hired me for jobs. Actors who are most successful with workshops are strategic in their approach. They target specific projects based on their strengths and qualities as an actor, they figure out which CDs casts those projects, and then they develop relationships with those CDs via workshops and other methods. Before TheWorkshopGuru.com existed, however, it wasn’t easy to use workshops strategically. There are over 40 different workshops studios in Los Angeles, and over 20 in New York City. These studios offer classes with different CDs for vastly different prices, in different formats, and in a wide range of facilities. Workshop Guru helps actors find the workshops they will be most successful in, for the best prices, on a time and date that is convenient for the actor. A WG membership allows actors to target specific casting directors, and to share reviews of casting directors (as teachers of the workshops) and workshop studios (as service providers). I describe The Workshop Guru as “Yelp meets Kayak for casting director workshops” (and now also agent/manager workshops) in LA and NYC. No other service like ours exists, and I’m proud to be filling this void for actors who want to save time and money and use workshops to market themselves more effectively.

What has been the most rewarding aspect of having your own business?

I love that I am in control of my schedule. When I worked at a corporate job, I would get so grumpy on Sunday evenings, because I dreaded getting up and spending the entire next day at work. And I actually liked my corporate job, so I can’t even imagine how people feel when they are in traditional jobs that they hate! It is also extremely rewarding to step back and look at a business that you created from scratch…from just an idea. There is a huge sense of accomplishment that comes from that. But the best part of my day is when I get an email or social media message from a fellow actor telling me how much they love the site, and how much it helps them. That makes all the work totally worth it. Ajarae Coleman The Workshop Guru

What are your biggest challenges?

I started my online business having very little start-up capital or knowledge about how websites work and are developed. It’s been a very interesting journey, to say the least! There was no out-of-the-box software solution for our application, so I’ve had to figure out how to develop the website in an affordable way. The site is still a work-in-progress, but I’m happy now with its usability for our members. Another major challenge was that I started the business on my own. I’ve helped run a much larger company, but I’ve never done anything like this before. I’ve enjoyed making all the critical business decisions, and developing systems on my own, but having no partner has been a huge challenge. I’ve had to figure out when to ask for help, when it’s best to pay to delegate, when to take others’ advice, and when to go with my gut. Now I would say that my biggest challenge is that when I don’t know exactly how to do something, I tend to procrastinate. I’m sure a lot of Moguls in the Making can identify with this. I have to stay aware of that tendency, and consciously overcome that resistance every single day. It’s crucial that I buckle down and get started on projects, even when I don’t know the path to completion. My job is to identify the next step and do it. Otherwise, new initiatives drag on and on.

What is the best business advice you’ve ever received?

The best business advice I’ve ever received is that “education-based marketing” is the key to success. Rather than trying to sell potential customers something, it’s so much better to come from a place of service, and teach them something they really need to know. Then position the purchase of your product or service to help them take what you taught them to the next level. If you can add value and build trust with your prospective customers before they spend a dime, they will happily invest in what you have to offer, and will be loyal customers and ambassadors for your business.

Ajarae Coleman The Workshop Guru

Do you have a team or are you a one man/woman show?

I have a small team that consists of a web developer, a social media assistant, and a team of research assistants who keep all the data on the website accurate every day. Customer service is a passion of mine, and I love interacting with fellow actors, so I handle all customer service myself for now. I am currently looking for a great team member to start to delegate that responsibility to, so that nothing falls by the wayside when I am busy with acting projects and auditions, or when I travel.

Where do you see your biz in the next 5 years?

Over the next five years, we will steadily continue to grow our base of actor members, and cultivate the best online resource for information about casting director practices and preferences. The Workshop Guru will be a thriving online community of proactive actors who share information and support each other. We’ll also have a more extensive free knowledge base for developing actors in our blog.

What advice would you give to other Moguls in the Making?

I would advise other Moguls in the Making to find a coach or mentor who’s been an entrepreneur for 7 or more years to support them through the process of starting a business. I personally think it’s a great idea to invest financially in a coaching program, because that made all the difference to me. I would also tell them to take time to read at least one book per month by a successful business owner. When you are in year 1 or 2 after starting your business, and struggling to get your bearings, it can be difficult to keep perspective on why you decided to become an entrepreneur. The guidance these experienced business owners can offer is invaluable. A book I re-read often that is applicable to artists and entrepreneurs alike is Steven Pressfield’s The War of Art. It’s all about overcoming resistance when we’re pursuing something worthwhile. Good luck!

For more information on Ajarae Coleman and The Workshop Guru, check them out online at:

 

Website | Facebook | Twitter

If you would like to be featured in the MITM Entrepreneur Spotlight, please email your request to info@nikolaahaiwe.com

To Your Prosperity and Success,

Nikola Ahaiwe

Business Success Coach | Marketing Strategist | Motivational Speaker

Nikola Ahaiwe

 

 

 

 

 

P.S. Follow me on Facebook and Twitter for more valuable business tips, resources, and tools! If you found this post helpful in any way, don’t forget to share it with your network!

{Video} Are You Watering Your Business?

Some people think that the road to a successful business is a straight path, when it usually is filled with many twists, turns, bumps, and bruises along the way.

So, the other day, while I was outside watering my grass, I was hit with a thought: in a lot of ways, marketing a business can be compared to doing what it takes to make your grass grow.  Now, I know that may sound a little odd, but think about it.

When it comes to marketing your business, you have to plant the seeds and water it on a consistent basis if you want to see it grow.

(click the link above to Tweet)

Check out this short video to see what I mean…

[youtube https://www.youtube.com/watch?v=RYv5dpgtR6w%5D

One thing is for sure: if you consistently plant small seeds towards your business’ success, you will eventually reap the harvest you are seeking.

So I ask you, are you watering YOUR business? Leave a comment below.

To Your Prosperity and Success,

Nikola Ahaiwe
Business Success Coach | Marketing Strategist | Motivational Speaker

Nikola Ahaiwe - Business Success Coach | Marketing Strategist | Motivational Speaker

 

 

 

 

 

P.S. Follow me on Facebook and Twitter for more valuable business tips, resources, and tools! If you found this post helpful in any way, don’t forget to share it with your network!

{Event Recap} June Mogul Meetup

June Mogul Meetup

It is an AMAZING feeling to see your vision come to life!

That is exactly what happened when I hosted the first Mogul Meetup event a couple of weeks ago at the Microsoft Store in Century City!  All of the hard work, second-guessing (What if no one shows up? What if this is a complete failure?), and sleepless nights paid off, as the event was a success!

I had a vision to create a networking mixer that was really fun and interactive (not just your typical “networking event” where people hand out a million business cards without making any quality connections…boring!!!) while gaining the tips, resources, and tools to take their businesses/brands to the next level.   Mogul Meetups were born from this concept.

Kelsey Borlan Lee, co-founder of the duo The Brand Gals, a full service branding firm and photography studio, was the first guest speaker.  Kelsey walked attendees through the “6 Essentials of Building a Smashing Brand.”

Nikola Ahaiwe and The Brand Gals
The fabulous ladies of The Brand Gals and I…(L) Kelsey Borlan Lee (C) Me (R) Jessica Saffko…after Kelsey’s presentation of “The 6 Essentials of a SMASHING Brand”

Kelsey’s presentation was so thorough that guests were raving for days about how much they learned and were excited to implement!

June Mogul Meetup

Kelsey and Guest

Kris-Kelsey

Porsche Gibson - Joe Huser

I enjoyed meeting and mingling with all of the attendees and I truly believe genuine connections were made!

June Mogul Meetup

June Mogul Meetup

Nikola and Guests

A special THANK YOU goes out to The Brand Gals and AimerAmour Magazine for helping to make this event a success!

Nikola Ahaiwe and Zon DAmour
Me and Zon D’Amour, Founder/Editor-in-Chief of AimerAmour Magazine, the official media sponsor of the event.
June Mogul Meetup Sponsors
Sharing a laugh with the ladies! A HUGE thank you to The Brand Gals and AimerAmour Magazine for sponsoring the event!

If you missed out on the first event, no worries! I am currently in the planning stages for the next Mogul Meetup…tentatively scheduled for early August.  Stay tuned, more details will be released soon! If you are interested in becoming a gift bag sponsor for this event, please email your request to info@nikolaahaiwe.com.

For more pics of the event, check out the full recap on AimerAmour.com

To Your Prosperity and Success,

Nikola Ahaiwe
Business Success Coach | Marketing Strategist | Motivational Speaker

Nikola Ahaiwe - Business Coach, Motivational Speaker, Blogger

P.S. Follow me on Facebook and Twitter for more valuable business tips, resources, and tools! If you found this post helpful in any way, don’t forget to share it with your network!

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