Mogul in the Making

Escape Your 9-5: How to Create an Exit Strategy

I have to give a disclaimer that this post is NOT intended to encourage you to quit your job and dive right into the world of entrepreneurship.  Before you do that, you must have a solid plan in place, and each individual’s situation will be different because there are different factors to be considered.

Mogul in the Making - How to Create an Exit Strategy

How many times have you said to yourself “This is it…this is the year I finally quit my job and work for myself full time?”.  If you are currently working a 9-5 and building your business on the side, you know that it can be extremely difficult to juggle both (trust me, I’ve been there).

If you are serious about making the leap and pursuing your entrepreneurial goals, there are some things that you will need to do to prepare yourself for the big change.  The most important of those things is to create an exit strategy, or plan to help you smoothly transition from employee to BOSS!

Below, I outline 6 things to do when creating your exit strategy:

Set a date 

Setting a date gives you something concrete to work towards.  It’s not enough to just say, “I’m going to it my job in a few months…or next year”.  Put a date on it so that you will remain focused and working toward that very specific goal. SMART – Specific. Measurable. Attainable.

Create a Nest Egg 

You will want to make sure you save up enough money for you to survive on while you are building your business. As a rule of thumb, you should have a least 6 months of expenses saved while you are growing your business, just in case you do not get that influx of clients right away.  Also, factor in your marketing and monthly business expenses.

  • How much money do you need each month to cover your personal expenses?
  • How much money do you estimate you will need each month to cover the operational expenses of your business?
  • How much money will you need for one-time start-up expenses, such as incorporation fees, or new equipment?

Dream Job

Get the ball rolling

Start working on gaining clients and building a solid business foundation NOW. When your exit date rolls around, maybe you will be confident enough to actually follow through with it if you are already seeing results in your business.

Start Down-Sizing

Train yourself to live on the bare minimum while you are in transition.  As mentioned before, you will need to sacrifice now so that you will be able to live the type of lifestyle you desire in the future.  If you begin to down-size while you are working in bringing in an income, it will not be such a shock to your system when you are forced to do it down the line.

Start paying down debt

The last thing you need is a cloud of debt hanging over your head while you are building your business.  This will undoubtedly create stress and pressure, which may cause you to lose focus of your goals.  Mounting bills will make you want to abandon your business for the stability of a consistent and guaranteed paycheck.

Focus on the bigger picture

What is your ultimate goal? Make sure you consider the long-term effects of the decision that you are about to make.  Do you see your business as something that you can do for years to come, or is this something you’re thinking of doing as a quick money maker? How long will you give yourself to make the business work before you consider returning to work? Are you going to jump ship when things get rough?  How will this decision affect your family?  There are a lot of things to consider before taking the big leap.  Make sure you weigh all of your options carefully, think things through, and are confident that you are making the right decision for YOU.

Remember, businesses are not built in a day.  They are built step-by-step. You have everything inside of you that you need to be successful.  Step up to the plate, stop playing small, decide what you want, create your plan, put your plan into action, and follow through with persistence.

Do you have an exit strategy in place? How much time, or what date have you set, for you to pursue your business full time? Leave a comment below.

To Your Prosperity and Success,

Nikola Ahaiwe

Business Success Coach | Marketing Strategist | Motivational Speaker

Nikola Ahaiwe

 

 

 

 

 

P.S. Follow me on Facebook and Twitter for more valuable business tips, resources, and tools! If you found this post helpful in any way, don’t forget to share it with your network!

Want to join a group of savvy, like-minded female entrepreneurs doing BIG things in their business? Join the Mogul in the Making Mastermind Group on Facebook by clicking here.

 

 

MITM Entrepreneur Spotlight: Cherise B. Thomas

Today’s MITM entrepreneur spotlight features Image and Style Expert Cherise B. Thomas, founder of White Diamond Image Consulting, a company that specializes in defining and enhancing their clients’ personal and professional image.  Through her unique process called “The Diamond Life”, Cherise and her team ensure that their clients have the tools, resources, and relationships in place to make a smooth, head-to-toe style transition to look and feel their best at all times.

Check out her story…

Cherise Beasley

Name: Cherise B

Location: Atlanta Ga

Name of Business: White Diamond Image Consulting

Years in Business: 20 years as an entrepreneur in the Beauty Industry 11 years in my Studio Location

Are you a full or part time business owner?

Fulltime

Why did you start your business?

I always loved looking and feeling good. I love fashion, image, style and I knew owning my own salon and image consulting business would allow me to create an environment for me to share my gift with other women and empower them to look, feel, and do their Best.

Image and Style Expert Cherise Beasley

What has been the most rewarding aspect of having your own business?

Helping other women reach their fullest potential in their personal and business lives.

What are your biggest challenges? 

For many years it was creating a solid, long lasting committed team of beauty professionals. I’ve finally recognized how to attract and create what I want by identifying and sticking to my standards.

What is the best business advice you’ve ever received?

Know your value and trust in it.  Keep business and personal separate.

Do you have a team or are you a one man/woman show?

I have a team.

Image and Style Expert Cherise Beasley

 

Where do you see your biz in the next 5 years?

I see my business going successfully global in the next 6 months.  I see taking my Signature event on a 5 city tour within the next year. I see a country wide tour within the next 2-3 years and setting up solid networks globally within the next 5 years.

What advice would you give to other Moguls in the Making?

First,  always respect others and their journey. Invite them to share their unique perspective and expertise with you.  Treat others only as you would want to be treated. Seek out a mentor.  Study, research and work hands-on in your industry. Commit yourself to do the small things daily that will keep you focused on your goals.  Affirm yourself. Speak what you want to yourself all day everyday until it’s easy for you to speak it to others. If you don’t love it and it doesn’t love you, LET IT GO!! Commit to Looking and Feeling your Best daily.  Never settle for less. You are worth the best!!

For more information on Cherise B. and White Diamond Image Consulting, check her out online:

http://www.whitediamondimageconsulting.com

http://www.cheriseb.com

If you would like to be featured in the MITM Entrepreneur Spotlight, please email your request to info@nikolaahaiwe.com

To Your Prosperity and Success,

Nikola Ahaiwe

Business Success Coach | Marketing Strategist | Motivational Speaker

Nikola Ahaiwe

 

 

 

 

 

P.S. Follow me on Facebook and Twitter for more valuable business tips, resources, and tools! If you found this post helpful in any way, don’t forget to share it with your network!

Want to join a group of savvy, like-minded female entrepreneurs doing BIG things in their business? Join the Mogul in the Making Mastermind Group here.

5 Steps to Reaching Your Business’ Income Goals

So, you have a great business idea, you’re very passionate about what you do, and you’re working your tail off to make this dream of being a successful entrepreneur a reality.  There is only ONE slight problem: you’re not making any money. Yikes!

How to Reach Your Business' Financial Goals

Although money may not be the only driving force behind starting your own business, let’s be honest, it’s an important one.  After all, you need money to pay your bills, support your family, and to create the lifestyle that you desire…and deserve!

So how do you get on track to reaching your business’ income goals?

I’ve outline the 5 step action plan for you below:

Determine how much money you would like to make monthly

Set a specific, and realistic dollar amount.  How much can you truly expect to make in a given month.  How much do you need to earn to live the type of lifestyle that you truly desire? What do you need the money for: bills, savings, supporting family, vacations, etc. Factor all of those things in when determining your ideal monthly income.

 Create a detailed and specific plan on how you will reach this goal.

Start by asking yourself these very important questions:

  • How many days/hours per week do you want to work?
  • How many clients do you want to work with each week?
  • What is the average fee you need to charge to reach your income target? (Really break these down, especially if you offer multiple services/products)
  • Who is your target market/ideal client and how will you consistently place yourself in front of them?

Put it all on paper

Write the answers to all of the questions down on a sheet of paper.

Example (let’s say you are a business coach): I want to coach 25 individuals at an average fee of $350 per month, so I gross $8750 per month.  My ideal client is a creative service-based entrepreneur who earn more than $60k per year.

Place your written statement somewhere that you will see it constantly

Read it aloud twice daily…first thing when you wake up in the morning and again just before you go to bed.  Constantly filling your mind with the things that you want, and actually “hearing” these desires, will keep you focused and dedicated to reaching your goal.

Make it happen

One of my favorite quotes is from the book, Think and Grow Rich by Napoleon Hill.   It says “Wishing will not bring riches.  But desiring riches with a state of mind that becomes an obsession, then planning definite ways and means to acquire riches, and backing those plans with persistence which does not recognize failure, will bring riches.”  This means, once you decide how much you want to make, you will have to become almost obsessed in your mission to get it, make a solid plan to get it, and do not let failure be an option. There is a difference between wishing for something and being open and ready to receive it.  You cannot be ready to reach your income goals until you believe without a shadow of a doubt that it is possible for you to reach those goals.

What steps are you currently taking to consistently meet your business’ income goals? If you’re not reaching those goals, what do you think is holding you back? Leave a comment below.

To Your Prosperity and Success,

Nikola Ahaiwe

Business Success Coach | Marketing Strategist | Motivational Speaker

Nikola Ahaiwe

 

 

 

 

 

P.S. Follow me on Facebook and Twitter for more valuable business tips, resources, and tools! If you found this post helpful in any way, don’t forget to share it with your network!

MITM Entrepreneur Spotlight: Amanda Loveland

Have you ever met someone who’s personality was so magnetic that, after just one conversation, you felt that their happiness and energy seemed to immediately rub off on you?  That was my encounter with Amanda Loveland, founder of With Love, LLC.  If you watch any of her videos, follow her on social media, or have had the pleasure of meeting her in person, you’ll know exactly what I am talking about!

Amanda is passionate about helping people build and grow businesses that make a difference in the world…oh yea, and making money while they’re at it!  She is well known for her unconventional approach to business that fosters dramatic and consistent results for her clients in record time. She is certified as a Dream Builder Coach through the Life Mastery Institute and as a Parent Coach through the Parent Coaching Institute.

Check out her story…

Amanda Loveland

Name: Amanda Loveland

Location: Sherman Oaks, CA

Business Name: With Love, LLC

Years in Business: 5

Are you a full or part time business owner?

Full time.

Why did you start your business?

I decided to help people make money in their business after years of inconsistent cash flow, struggling to pay bills, and working my tail off for little reward. The defeat that comes after putting so much time, energy and resource into something that you love and seeing it flop is devastating, and I knew there had to be another way.

I deeply believe that our income is a direct reflection of how well we’ve learned to serve the world, so the fact that I was making little to no money let me know I hadn’t yet figured it out. So, I made it my mission to impact the world in a positive way while generating an income that created a stable and freeing life for myself and my family. Once I did that, I realized how many other people needed help along that same path, so I started teaching.

Amanda Loveland

What has been the most rewarding aspect of having your own business?

I have the privilege of hearing the messages people were born to speak before the rest of world ever gets to hear them. Until the world learns how magnificent you are, I’m the one who learns from you and soaks in every inch of your brilliance. I feel tremendously honored to be a part of the story right at the beginning, and stand next to people while they raise the baby that is their life’s greatest purpose. It’s miraculous.

What are your biggest challenges?

My greatest daily challenge is talking myself out of a second cup of coffee. In business, my greatest challenge is stepping back and allowing my message to spread like wild fire like it is capable of doing. Through my own anxiety, or need for perfect, or doubts of who I am, I slow it down. I know that my message is powerful, but I sometimes doubt myself in the spreading of that message.

What is the best business advice you’ve ever received?

The best advice I’ve ever heard is from my husband, just last week. “I think it’s time you start learning from yourself.” I spend so much time reading, learning, and asking out in the world to make myself the absolute best I can be, and I often need to step back and remember how genius I am, and that I was born to do this. No one else knows the things that I know or does the things that I do, and there’s a reason for that.

Amanda Loveland

Do you have a team or are you a one man/woman show?

I have the best team of all time. My awesome assistant is my only regular staff person at this time, and I love her madly. I also bring in people for various projects, like website building (The Brand Gals are the shiz), event support, and graphic design. Crazy important members of my team are my accountability buddies who help me set and push to reach goals, my mastermind team which helps me to overcome my limiting beliefs and brainstorm ideas for business, and my best friends who listen to me vent without telling me to quit. I also consider my clients as being a part of my team – they inspire me every day to get up and keep pushing forward at a wildly fast pace. Without them, I wouldn’t be where I am today, and I’m constantly grateful for them.

Where do you see your biz in the next 5 years?

I see myself on stage in front of thousands of women in their 20s and 30s, spreading my message of being wealthy and changing the world. I also see myself as a published author. And, I imagine myself having an all-inclusive web platform for people desiring to build businesses that change the world, providing them the steps they need to do so along with connections and mentorship to help them along their path. More than anything, I see myself laughing and hugging, a lot.

What advice would you give to other Moguls in the Making?

Find no excuse why the world cannot be changed, and why you cannot do it.

 

Amanda will be the guest speaker at tomorrow night’s Mogul Meetup, teaching attendees unconventional ways to create MIND-BLOWING financial results in your business.  As a bonus, Amanda will be giving each attendee a copy of her 7-Day Sales Plan workbook to take home and work from the week following the event! Grab your ticket NOW! http://bit.ly/1x75yvK

September Mogul Meetup

For more information on Amanda Loveland, check her out online:

Website | Facebook | Twitter 

If you would like to be featured in the MITM Entrepreneur Spotlight, please email your request to info@nikolaahaiwe.com

To Your Prosperity and Success,

Nikola Ahaiwe

Business Success Coach | Marketing Strategist | Motivational Speaker

Nikola Ahaiwe

 

 

 

 

 

P.S. Follow me on Facebook and Twitter for more valuable business tips, resources, and tools! If you found this post helpful in any way, don’t forget to share it with your network!

7 Reasons Your Marketing is NOT Working (…and how to fix it!)

How to Create a Marketing Strategy

When was the last time you sat down and took a thorough look at your marketing plan?  Do you even have a marketing plan, or are you just flying by the seat of your pants, doing whatever you see others doing, or what you think you should be doing?

Successfully marketing a business requires clear and concise strategic planning.

If you are struggling to attract your ideal clients (you do know who they are, right?), your marketing efforts have not been working, and you’re not making sales, there are a few things that could be happening:

You are the hit it and quit it type

Now before your mind goes somewhere else, let me explain what I mean. If you post information about your business, products, and services in Facebook groups, Google+ communities, etc. (without interacting with the group) you are the hit it and quit it type. People will most likely NOT buy from you because a.) they don’t know you, and b.) you have not formed a relationship with them.  The sales process is an emotional one.  People buy from those that they know, like, and trust.  Yes, your products and services are important, BUT you will make more sales if you form a genuine relationship with your clients and make them feel as if you are the ONLY person with the solution to whatever problem they are having. So, stay away from BUY ME, BUY ME, BUY ME, that is the surest way to repel people away from your business.

You’re inconsistent 

You’re really active on social media one week, then there’s crickets the next week OR you started blogging, then you seemed to fall off the face of the planet. Now, you have come to the realization that blogging and social media are NOT the way for you to get clients. WRONG!!! You have to be consistent if you want to see results.  If you do not stick with something long enough, you will never be able to determine whether or not it is working.

You’re not tracking your efforts

How can you determine if something is working or not if you are not tracking your efforts? Do you know where the bulk of your website’s traffic is coming from? Have you installed Google Analytics or another tracking service to check? How did your last few clients find you? You should be keeping some sort of spreadsheet, or come up with a system to track this information so you’ll know what’s working, what’s not working, and where to focus your time, efforts, and marketing/advertising dollars.

Your message is not clear 

What do you offer? What products/services do you provide? Are you clearly articulating that in your marketing message? Make sure that potential clients can easily understand what it is that you do or sell without having to guess or take extra steps to find out. If you offer multiple products/services that do not relate to one another in any way, make sure you separate the two.

You haven’t defined/are not speaking to your target audience

A common mistake that entrepreneurs make is thinking that EVERYONE is their client. While it may be true that any and everyone can use your product or service, when it comes to marketing, you have to speak directly to those clients that you envision yourself working with. How do they speak? Where do they hang out? How much money do they make? The answers to these types of questions will help you determine how to go about reaching them.  When putting together your marketing message, act as if you are talking directly to your ideal client, who is sitting right in front of you.  How would you speak his/her language? If you have not already clearly defined who your ideal client is, I highly suggest that you take a moment to do that before you continue in your marketing efforts.   Knowing this information will save you a lot of time and effort chasing after the wrong clients, and help you begin to attract the right ones!

You’re focusing on YOU, not THEM

Your marketing message should focus on what you can do for your clients. What results will they achieve after working with you? Why should they work with you instead of the competition? Let the answer to these questions be the focal point. Focus on what you can give.Your prices are too low

Your prices are too low

Pricing plays a big part in whether someone decides to use your services, but maybe not in the way that you think. Oftentimes, entrepreneurs will underprice their products/services because they think that is the way to “entice” clients. But, it actually works to the contrary.  It is all about PERCEIVED value.  You have to make sure that your client understands the value of what you do.  That should be reflected in the quality of your marketing materials and what they will receive in working with you. You should know your strengths and be well versed in the benefits of working with you so that you can call attention to it when selling your services. It’s one thing to want money…everyone wants more…but it is something entirely different to be worth more.  Show your clients that you are WORTH more.

If you have been struggling with attracting your ideal clients, could use some help creating a strategic marketing plan, and simply aren’t making the type of money you would like to be making in your business, we should chat! Email me at info@nikolaahaiwe.com to schedule a 20min complimentary discovery call to see how I can help you reach your business’ marketing and financial goals.

To Your Prosperity and Success,

Nikola Ahaiwe

Business Success Coach | Marketing Strategist | Motivational Speaker

Nikola Ahaiwe

 

 

 

 

 

P.S. Follow me on Facebook and Twitter for more valuable business tips, resources, and tools! If you found this post helpful in any way, don’t forget to share it with your network!

September Mogul Meetup: How to Create MIND-BLOWING Financial Results In Your Biz

 

September Mogul Meetup

Join us for a night of learning, networking, and fun!

Get tickets here.

Not making the kind of money you’d like in your biz? Having trouble reaching your sales and income goals? Join me Tuesday 9.16.14 as I host the September Mogul Meetup at Rush Street Lounge in Culver City! Featured speaker, Amanda Loveland (http://www.amandaloveland.com), will be teaching you unconventional ways to create MIND-BLOWING financial results in your business!

You will learn how to:
– Develop your unique sales system to create a constant flow of client opportunities
– Set financial goals, and define what you must do every day to achieve them
– Sell quickly AND genuinely
– Uncover the real reasons people say no, and what you must know to help them overcome it (and say “absolutely, yes!”)

PLUS… 3 unique tips for growing your business no matter how busy your life is.

Each attendee will receive their very own 7-Day Sales Plan workbook to take home and work from the week following the event.

Grab your ticket NOW! http://bit.ly/1x75yvK

MITM Entrepreneur Spotlight: Allison Volk

Today’s MITM entrepreneur spotlight features Allison Volk, founder of The Blog Babe., a company that makes “consistent content creation a total breeze by writing your blog posts for you in your voice.”  Allison found that working a 9-5 job just didn’t fit her busy lifestyle (she’s also an actress and award-winning playwright).  So, she did what any other smart, savvy future mogul would do: she started her own business to give herself the time freedom and flexibility to live life on her own terms.

Check out her story…

Allison Volk - The Blog Babe

Name: Allison Volk

Location: Los Angeles, CA

Business Name: The Blog Babe

Years in Business: 2

Are you a full or part time business owner?

I am a full-time business owner, and I love it!

Why did you start your business?

I’m an actress in Los Angeles, and I got so frustrated with having hourly jobs that required me to be somewhere at a certain time. That was tough, because as an actress, you really need to be able to move your schedule around with flexibility for auditions and shoots and rehearsals.

When I realized that I could make a living and make my own schedule, starting my business seemed like a no-brainer.

Allison Volk - The Blog Babe

What has been the most rewarding aspect of having your own business?

It’s really empowering to be able to create my life the way I want it to be. I find that I feel more motivated and inspired now that I work for myself, and that the lessons I’ve learned from growing my business and strengthening interpersonal relationships pretty much apply to the rest of life.

Another rewarding aspect is the potential for growth. When I worked hourly, I might get a raise when I’ve been a good employee for a year. When I work for myself, there’s literally no limit to how much money I can make. How many hours do I want to work? How many clients do I want to take on? I get to choose. No one chooses for me. That freedom is… everything.

What are your biggest challenges?

Right now my biggest challenge is managing time. I’m at a point where it’s time for The Blog Babe to grow and there are some pains involved there. It’s really easy to get completely engrossed in work and forget to set aside time for friends and family, but that’s so important!

Another challenge I’m facing at the moment is building solid infrastructure so that the company can grow smoothly. Right now I’m facing questions like, “what’s the best way to bill a customer? How do I remind them to pay an invoice if it’s overdue? How can I most easily automate emails?”

What is the best business advice you’ve ever received?

Always come from a place of love.

Do you have a team or are you a one man/woman show?

Right now I’m building my team, though I’ve been a one-woman show for about 2 years now. It’s amazing how hard it is to take a deep breath and let go of some things! Delegation is so important, but it’s hard!

Allison Volk - The Blog Babe

Where do you see your biz in the next 5 years?

I’m really looking forward to building my writing team and serving more clients. I’ve seen the difference it makes for clients when they can consistently put out smart, relevant articles to their audience; suddenly they start getting more clients, they start earning the trust of their readers, and things start to feel really good.

What advice would you give to other Moguls in the Making?

Don’t wait. Just do it now, because no one is going to do it for you!

For more information on Allison Volk and The Blog Babe, check them out online at:

Website | Twitter

 

If you would like to be featured in the MITM Entrepreneur Spotlight, please email your request to info@nikolaahaiwe.com

To Your Prosperity and Success,

Nikola Ahaiwe

Business Success Coach | Marketing Strategist | Motivational Speaker

Nikola Ahaiwe

 

 

 

 

 

P.S. Follow me on Facebook and Twitter for more valuable business tips, resources, and tools! If you found this post helpful in any way, don’t forget to share it with your network!

{Event Recap} August Mogul Meetup

Last week, I hosted the second Mogul Meetup, a networking mixer/workshop that I created for entrepreneurs looking to learn the skills they need to grow their businesses, while making genuine connections with other like-minded, savvy business owners!

Attorney Merissa Grayson was this month’s featured guest speaker.  She did a phenomenal job explaining the importance of a contract in business, breaking down the differences between a sole proprietorship, partnership, LLC, and corporation and how to determine which entity would be best for your business, speaking on how to protect your brand/work with copyrights and trademarks, and sooo much more!  Attendees left with a wealth of knowledge about how to build, protect, and handle their business, legally.

It was a great night of networking, learning, and fun!  Check out the pics below:

Merissa Grayson August Mogul Meetup Speaker

 Attorney Merissa rocked the house with her wonderful presentation: The Legal Side of Your Brand.  She kept the crowd engaged, and provided so much useful information!

Nikola Ahaiwe Merissa Grayson August Mogul Meetup
Merissa Grayson and I posing after her presentation…I cannot begin to explain how awesome she was!

I had a great time mixing and mingling with the attendees.  This was such a great group of entrepreneurs/future moguls!

Nikola Ahaiwe and August Mogul Meetup Attendees

Nikola Ahaiwe and August Mogul Meetup Attendees

Nikola Ahaiwe and August Mogul Meetup Attendees

Nikola Ahaiwe and August Mogul Meetup Attendees

A BIG thank you to Merissa Grayson, who did a phenomenal job speaking at the event, and Kristen Wiggins for photographing the event.  These ladies were an absolute pleasure to work with!

Nikola Ahaiwe Merissa Grayson Kristen Wiggins

 Save the date for next month’s Mogul Meetup, Tuesday, September 9th.  Full details coming soon!

To Your Prosperity and Success,

Nikola Ahaiwe
Business Success Coach | Marketing Strategist | Motivational Speaker

Nikola Ahaiwe - Business Coach, Motivational Speaker, Blogger

P.S. Follow me on Facebook and Twitter for more valuable business tips, resources, and tools! If you found this post helpful in any way, don’t forget to share it with your network!

MITM Entrepreneur Spotlight: Kristen Wiggins

Disclaimer: While you are reading this post, I will be on the floor furiously hitting 50,ooo situps (you’ll see why in just a sec!)

Today’s MITM entrepreneur spotlight features Kristen Wiggins, founder of Royal Waistbeads, a company that offers handmade, luxury, made-to-order waist beads.  I met Kristin at the June Mogul Meetup, and after just one conversation, I was really impressed by this young lady’s drive and determination.  She made a bold and fearless move to LA from DC to pursue her dreams and quickly found herself immersed in the entrepreneurial scene.  Not only does she design beautiful jewelry, she also documents her fun travel experiences in Peaches, Beaches, and Urbanistas, a travel blog she started with her best friend.

Check out her story…

Kristen Wiggins MITM Entrepreneur Spotlight

Name: Kristen Wiggins

Location: Los Angeles, CA

Business Name: Royal Waistbeads

Years in Business: Just over a year officially

 

Kristen Wiggins Founder Royal Waistbeads

 

Are you a full or part time business owner?

 

 

Part Time. I’m currently a full-time public relations assistant for a luxury cruise line, and during my time away from the office, I handle all things “side hustle.” I update and maintain Royal Waistbeads’ Etsy and independent website, respond to customer support messages, promote on social media, and touch base with my mom daily about our business.

I’m also spending a lot of time working on my other online based business, Peaches, Beaches, and Urbanistas, a travel blog recently launched by my best friend and I.  We share our experiences in the post-collegiate world as we embrace new cities while reaching our goals. Our aim is to help inspire young women to step out of their comfort zones, make the most of their city, and to travel more. We are both big on travel; we share our travel tips and stories, and also plan on bringing on other guest writers to share their travel tales  as well. Ultimately, I plan for this blog to aid as a segue to both launch an online travel store, and to serve as a platform for a podcast that will highlight young African American world travelers and  entrepreneurs on the rise.  I’m making the most out of my transition to Los Angeles so that I’ll have great content and insight for the blog!

Kristen Wiggins Cofounder Peaches Beaches & Urbanistas

 

Do you have a team or are you a one man/woman show?

I work beside my business partner, who also happens to be my mother! Well, we used to work side by side. Now, we are bicoastal since I moved away from home in Maryland to California.

Why did you start your business?

At first, I started wearing waistbeads because they were a really cute accessory that helped me feel confident in my body. Then, my mother and I started to learn and appreciate their cultural significance, so we created our own waistbeads. It’s a beautiful way to celebrate ancient African innovation, and make a connection with a tradition that our ancestors likely practiced as well. We’ve always been creative and good at crafting, so we tried our hands at jewelry making. The first waistbeads I bought weren’t the best quality, and popped easily. We wanted to make ones that would last, and we wanted to design patterns that would stand out. Our friends and family admired our handwork and encouraged us to make them available publicly online. The more we made, the more we loved it, and we noticed a lot of interest in our items.  We became fully dedicated to sharing our modern spin on this wonderful form of jewelry.

Kristen Wiggins Founder Royal Waistbeads

 

 What has been the most rewarding aspect of having your own business?

All of the positive customer feedback. It’s truly gratifying when women communicate the sense of empowerment they feel simply by wearing our waistbeads. We’ve had women order custom sets to wear in private for their significant other, complete with gemstones representing love and sensuality. One might tell us how much her husband loved them. We also have a lot of women ordering waistbeads for their vacation. We love to  hear how excited they are to show them off with their swimsuits at the beach. Probably the most rewarding feedback we receive has to do with our customer service and the quality of our work. We put A LOT of effort into those aspects, so it feels great when customers take the time out to mention that. It’s an invaluable feeling to know that you have the ability to produce something special, and that your vision is well received.

 

What are your biggest challenges?

It is very time consuming to produce custom, handmade-to-order items. It’s definitely difficult to scale, as we’d have to compromise on the availability of styles and customization — which is what we pride Royal Waistbeads on.   So right now, I’d say the biggest challenge is figuring out how to expand and open a second, scalable business, while still maintaining the growth of Royal Waistbeads and completing orders.

Kristen Wiggins Founder Royal Waistbeads

 

What is the best business advice you’ve ever received?

I’ve heard countless beneficial  gems of advice, but here’s a chunk of what I think is most important:

  • Find a way to make your passion profitable. You’ll be working hard day in and day out; you’ll get burnt out by doing something you don’t enjoy.

  • You don’t have to be perfect to START.

  • Create value and  focus on your audience in everything you do.

  • Make sure you have a unique approach!

Where do you see your biz in the next 5 years?

Going beyond just Royal Waistbeads, my true vision is for waisbteads to become a staple piece of jewelry on girls and women across the world. It is still a relatively little known about practice, but I believe one day it will be just as common as wearing bracelets and necklaces. When people here in America, or even as far as Australia and Japan, see waistbeads, they will see a confident woman, and they will know the story behind this beautiful African tradition.

What advice would you give to other Moguls in the Making?

While you are building your brand, make sure you accomplish something every single day that helps you reach your goals. Continuously seek opportunities to better yourself as an entrepreneur — watch Youtube videos, read business blogs, listen to Podcasts, and take lots of notes. Prioritize. Never stop building, and never stop learning.

Kristen Wiggins Founder Royal Waistbeads

For more information on Kristen Wiggins and Royal Waistbeads, check them out online at:

Website | Facebook | Twitter | Instagram

If you would like to be featured in the MITM Entrepreneur Spotlight, please email your request to info@nikolaahaiwe.com

To Your Prosperity and Success,

Nikola Ahaiwe

Business Success Coach | Marketing Strategist | Motivational Speaker

Nikola Ahaiwe

 

 

 

 

 

P.S. Follow me on Facebook and Twitter for more valuable business tips, resources, and tools! If you found this post helpful in any way, don’t forget to share it with your network!

Everyone is NOT Your Ideal Client

Today, while waiting in line at one of my favorite juice bars, a woman walked past me with a hairstyle so gorgeous that I HAD to stop her and give her a compliment.  What she proceeded to tell me had me in complete shock!

Check out the quick video:

[youtube https://www.youtube.com/watch?v=YOpKwySQaHg?rel=0%5D

Listen, I get it:. you want to work with as many clients as possible, right? But, are you pre-qualifying your clients and making sure that they are a good fit, or that they can actually use and benefit from the services/products that you offer?  No one wants to feel as is they are just another name on your list, or that you are only interested in reaching a certain quota or sales goal.  They want to make sure that you are genuinely interested in helping to solve the solution to whatever problem it is that they are experiencing.

Everyone Is Not Your Ideal Client

 

A while back, I wrote a post titled 3 Ways to Find Your Target Market.  If you have not already clearly defined who your ideal client is, I highly suggest that you take a moment to do that before you continue in your marketing efforts.   Knowing this information will save you a lot of time and effort chasing after the wrong clients, and help you begin to attract the right ones!

To Your Prosperity and Success,

Nikola Ahaiwe
Business Success Coach | Marketing Strategist | Motivational Speaker

Nikola Ahaiwe - Business Success Coach | Marketing Strategist | Motivational Speaker

 

 

 

 

 

P.S. Follow me on Facebook and Twitter for more valuable business tips, resources, and tools! If you found this post helpful in any way, don’t forget to share it with your network!

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