Marketing

7 Reasons Your Marketing is NOT Working (…and how to fix it!)

How to Create a Marketing Strategy

When was the last time you sat down and took a thorough look at your marketing plan?  Do you even have a marketing plan, or are you just flying by the seat of your pants, doing whatever you see others doing, or what you think you should be doing?

Successfully marketing a business requires clear and concise strategic planning.

If you are struggling to attract your ideal clients (you do know who they are, right?), your marketing efforts have not been working, and you’re not making sales, there are a few things that could be happening:

You are the hit it and quit it type

Now before your mind goes somewhere else, let me explain what I mean. If you post information about your business, products, and services in Facebook groups, Google+ communities, etc. (without interacting with the group) you are the hit it and quit it type. People will most likely NOT buy from you because a.) they don’t know you, and b.) you have not formed a relationship with them.  The sales process is an emotional one.  People buy from those that they know, like, and trust.  Yes, your products and services are important, BUT you will make more sales if you form a genuine relationship with your clients and make them feel as if you are the ONLY person with the solution to whatever problem they are having. So, stay away from BUY ME, BUY ME, BUY ME, that is the surest way to repel people away from your business.

You’re inconsistent 

You’re really active on social media one week, then there’s crickets the next week OR you started blogging, then you seemed to fall off the face of the planet. Now, you have come to the realization that blogging and social media are NOT the way for you to get clients. WRONG!!! You have to be consistent if you want to see results.  If you do not stick with something long enough, you will never be able to determine whether or not it is working.

You’re not tracking your efforts

How can you determine if something is working or not if you are not tracking your efforts? Do you know where the bulk of your website’s traffic is coming from? Have you installed Google Analytics or another tracking service to check? How did your last few clients find you? You should be keeping some sort of spreadsheet, or come up with a system to track this information so you’ll know what’s working, what’s not working, and where to focus your time, efforts, and marketing/advertising dollars.

Your message is not clear 

What do you offer? What products/services do you provide? Are you clearly articulating that in your marketing message? Make sure that potential clients can easily understand what it is that you do or sell without having to guess or take extra steps to find out. If you offer multiple products/services that do not relate to one another in any way, make sure you separate the two.

You haven’t defined/are not speaking to your target audience

A common mistake that entrepreneurs make is thinking that EVERYONE is their client. While it may be true that any and everyone can use your product or service, when it comes to marketing, you have to speak directly to those clients that you envision yourself working with. How do they speak? Where do they hang out? How much money do they make? The answers to these types of questions will help you determine how to go about reaching them.  When putting together your marketing message, act as if you are talking directly to your ideal client, who is sitting right in front of you.  How would you speak his/her language? If you have not already clearly defined who your ideal client is, I highly suggest that you take a moment to do that before you continue in your marketing efforts.   Knowing this information will save you a lot of time and effort chasing after the wrong clients, and help you begin to attract the right ones!

You’re focusing on YOU, not THEM

Your marketing message should focus on what you can do for your clients. What results will they achieve after working with you? Why should they work with you instead of the competition? Let the answer to these questions be the focal point. Focus on what you can give.Your prices are too low

Your prices are too low

Pricing plays a big part in whether someone decides to use your services, but maybe not in the way that you think. Oftentimes, entrepreneurs will underprice their products/services because they think that is the way to “entice” clients. But, it actually works to the contrary.  It is all about PERCEIVED value.  You have to make sure that your client understands the value of what you do.  That should be reflected in the quality of your marketing materials and what they will receive in working with you. You should know your strengths and be well versed in the benefits of working with you so that you can call attention to it when selling your services. It’s one thing to want money…everyone wants more…but it is something entirely different to be worth more.  Show your clients that you are WORTH more.

If you have been struggling with attracting your ideal clients, could use some help creating a strategic marketing plan, and simply aren’t making the type of money you would like to be making in your business, we should chat! Email me at info@nikolaahaiwe.com to schedule a 20min complimentary discovery call to see how I can help you reach your business’ marketing and financial goals.

To Your Prosperity and Success,

Nikola Ahaiwe

Business Success Coach | Marketing Strategist | Motivational Speaker

Nikola Ahaiwe

 

 

 

 

 

P.S. Follow me on Facebook and Twitter for more valuable business tips, resources, and tools! If you found this post helpful in any way, don’t forget to share it with your network!

September Mogul Meetup: How to Create MIND-BLOWING Financial Results In Your Biz

 

September Mogul Meetup

Join us for a night of learning, networking, and fun!

Get tickets here.

Not making the kind of money you’d like in your biz? Having trouble reaching your sales and income goals? Join me Tuesday 9.16.14 as I host the September Mogul Meetup at Rush Street Lounge in Culver City! Featured speaker, Amanda Loveland (http://www.amandaloveland.com), will be teaching you unconventional ways to create MIND-BLOWING financial results in your business!

You will learn how to:
– Develop your unique sales system to create a constant flow of client opportunities
– Set financial goals, and define what you must do every day to achieve them
– Sell quickly AND genuinely
– Uncover the real reasons people say no, and what you must know to help them overcome it (and say “absolutely, yes!”)

PLUS… 3 unique tips for growing your business no matter how busy your life is.

Each attendee will receive their very own 7-Day Sales Plan workbook to take home and work from the week following the event.

Grab your ticket NOW! http://bit.ly/1x75yvK

Everyone is NOT Your Ideal Client

Today, while waiting in line at one of my favorite juice bars, a woman walked past me with a hairstyle so gorgeous that I HAD to stop her and give her a compliment.  What she proceeded to tell me had me in complete shock!

Check out the quick video:

[youtube https://www.youtube.com/watch?v=YOpKwySQaHg?rel=0%5D

Listen, I get it:. you want to work with as many clients as possible, right? But, are you pre-qualifying your clients and making sure that they are a good fit, or that they can actually use and benefit from the services/products that you offer?  No one wants to feel as is they are just another name on your list, or that you are only interested in reaching a certain quota or sales goal.  They want to make sure that you are genuinely interested in helping to solve the solution to whatever problem it is that they are experiencing.

Everyone Is Not Your Ideal Client

 

A while back, I wrote a post titled 3 Ways to Find Your Target Market.  If you have not already clearly defined who your ideal client is, I highly suggest that you take a moment to do that before you continue in your marketing efforts.   Knowing this information will save you a lot of time and effort chasing after the wrong clients, and help you begin to attract the right ones!

To Your Prosperity and Success,

Nikola Ahaiwe
Business Success Coach | Marketing Strategist | Motivational Speaker

Nikola Ahaiwe - Business Success Coach | Marketing Strategist | Motivational Speaker

 

 

 

 

 

P.S. Follow me on Facebook and Twitter for more valuable business tips, resources, and tools! If you found this post helpful in any way, don’t forget to share it with your network!

{Video} Should You Mix Your Business and Personal Lives on Social Media?

The other day, someone asked me if I thought that, as a business owner, it was a good idea to mix your business and personal lives on your social media channels, or should they be separated.

My answer is two-fold: YES and No.  There is a right and WRONG way to do it.

In this short video, I explain how sharing a glimpse into your personal life can lead to attracting your ideal clients, and explain how a few simple mistakes can send potential clients running for the hills (trust me, you do NOT want to do this!)

[youtube https://www.youtube.com/watch?v=AlEqtGWa43g%5D

Sound off: Do YOU think it’s a good idea to mix your business and personal lives on social media? How do you balance the two?

Please like, comment, and/or share this video with someone that you know that it may help.  Don’t forget to SUBSCRIBE to my YouTube channel so that you don’t miss a video (I have some pretty great stuff coming soon!)

To Your Prosperity and Success,

Nikola Ahaiwe

Business Success Coach | Marketing Strategist | Motivational Speaker

Nikola Ahaiwe

 

 

 

 

 

P.S. Follow me on Facebook and Twitter for more valuable business tips, resources, and tools! If you found this post helpful in any way, don’t forget to share it with your network!

MITM Entrepreneur Spotlight: Ajarae Coleman

What do you do when you’re searching for a service that you could really benefit from, but simply can’t find anything like it? Well, if you’re anything like today’s featured Mogul in the Making, Ajarae Coleman, you simply start a business offering the service yourself!

As an actress, she couldn’t find a place where she could network and build the quality relationships needed to build a successful career, so Coleman started The Workshop Guru, an online community that allows actors to save time and money by giving them the inside scoop on casting director workshops.

Check out her story, as she shares a few golden nuggets about what it’s like to start a business with little capital, the importance of finding a mentor, and the best way to build a loyal client base.  You’ll want to take notes on the wisdom she dropped!

Ajarae Coleman The Workshop Guru

Name: Ajarae Coleman

Location: Los Angeles, CA

Business Name: The Workshop Guru

Years in Business: 2

 

Are you a full or part time business owner?

I am an actress, so the amount of time I can dedicate to my business varies with my project and audition schedule. For the most part, I run my business part-time to fund and support my creative endeavors.

Ajarae Coleman The Workshop Guru

Why did you start your business?

I started my business because I needed a service like The Workshop Guru myself to help me with the networking and relationship-building side of my acting career, and it simply didn’t exist. Allow me to explain. There is a positive trend in the actor and artist community right now… actors recognize that it’s not enough to be an amazing actor and be good at your craft. In order to be successful in this competitive landscape, we have to treat our acting careers like businesses. We have to develop trust with industry decision-makers, and let people know that we exist. One of the tools many actors use is “casting director (CD) workshops.” These workshops are classes taught by professionals who hire actors for film, television and theater projects. Actors who purchase these workshops perform short scenes for the CD, and in return the CD gives them feedback, explains how the casting process works, and offers real-world advice. Casting director workshops are controversial, because some people see them as paid auditions, but actors can use them strategically as a tool to build relationships. I have personally found casting director workshops useful in building meaningful relationships with people who have later hired me for jobs. Actors who are most successful with workshops are strategic in their approach. They target specific projects based on their strengths and qualities as an actor, they figure out which CDs casts those projects, and then they develop relationships with those CDs via workshops and other methods. Before TheWorkshopGuru.com existed, however, it wasn’t easy to use workshops strategically. There are over 40 different workshops studios in Los Angeles, and over 20 in New York City. These studios offer classes with different CDs for vastly different prices, in different formats, and in a wide range of facilities. Workshop Guru helps actors find the workshops they will be most successful in, for the best prices, on a time and date that is convenient for the actor. A WG membership allows actors to target specific casting directors, and to share reviews of casting directors (as teachers of the workshops) and workshop studios (as service providers). I describe The Workshop Guru as “Yelp meets Kayak for casting director workshops” (and now also agent/manager workshops) in LA and NYC. No other service like ours exists, and I’m proud to be filling this void for actors who want to save time and money and use workshops to market themselves more effectively.

What has been the most rewarding aspect of having your own business?

I love that I am in control of my schedule. When I worked at a corporate job, I would get so grumpy on Sunday evenings, because I dreaded getting up and spending the entire next day at work. And I actually liked my corporate job, so I can’t even imagine how people feel when they are in traditional jobs that they hate! It is also extremely rewarding to step back and look at a business that you created from scratch…from just an idea. There is a huge sense of accomplishment that comes from that. But the best part of my day is when I get an email or social media message from a fellow actor telling me how much they love the site, and how much it helps them. That makes all the work totally worth it. Ajarae Coleman The Workshop Guru

What are your biggest challenges?

I started my online business having very little start-up capital or knowledge about how websites work and are developed. It’s been a very interesting journey, to say the least! There was no out-of-the-box software solution for our application, so I’ve had to figure out how to develop the website in an affordable way. The site is still a work-in-progress, but I’m happy now with its usability for our members. Another major challenge was that I started the business on my own. I’ve helped run a much larger company, but I’ve never done anything like this before. I’ve enjoyed making all the critical business decisions, and developing systems on my own, but having no partner has been a huge challenge. I’ve had to figure out when to ask for help, when it’s best to pay to delegate, when to take others’ advice, and when to go with my gut. Now I would say that my biggest challenge is that when I don’t know exactly how to do something, I tend to procrastinate. I’m sure a lot of Moguls in the Making can identify with this. I have to stay aware of that tendency, and consciously overcome that resistance every single day. It’s crucial that I buckle down and get started on projects, even when I don’t know the path to completion. My job is to identify the next step and do it. Otherwise, new initiatives drag on and on.

What is the best business advice you’ve ever received?

The best business advice I’ve ever received is that “education-based marketing” is the key to success. Rather than trying to sell potential customers something, it’s so much better to come from a place of service, and teach them something they really need to know. Then position the purchase of your product or service to help them take what you taught them to the next level. If you can add value and build trust with your prospective customers before they spend a dime, they will happily invest in what you have to offer, and will be loyal customers and ambassadors for your business.

Ajarae Coleman The Workshop Guru

Do you have a team or are you a one man/woman show?

I have a small team that consists of a web developer, a social media assistant, and a team of research assistants who keep all the data on the website accurate every day. Customer service is a passion of mine, and I love interacting with fellow actors, so I handle all customer service myself for now. I am currently looking for a great team member to start to delegate that responsibility to, so that nothing falls by the wayside when I am busy with acting projects and auditions, or when I travel.

Where do you see your biz in the next 5 years?

Over the next five years, we will steadily continue to grow our base of actor members, and cultivate the best online resource for information about casting director practices and preferences. The Workshop Guru will be a thriving online community of proactive actors who share information and support each other. We’ll also have a more extensive free knowledge base for developing actors in our blog.

What advice would you give to other Moguls in the Making?

I would advise other Moguls in the Making to find a coach or mentor who’s been an entrepreneur for 7 or more years to support them through the process of starting a business. I personally think it’s a great idea to invest financially in a coaching program, because that made all the difference to me. I would also tell them to take time to read at least one book per month by a successful business owner. When you are in year 1 or 2 after starting your business, and struggling to get your bearings, it can be difficult to keep perspective on why you decided to become an entrepreneur. The guidance these experienced business owners can offer is invaluable. A book I re-read often that is applicable to artists and entrepreneurs alike is Steven Pressfield’s The War of Art. It’s all about overcoming resistance when we’re pursuing something worthwhile. Good luck!

For more information on Ajarae Coleman and The Workshop Guru, check them out online at:

 

Website | Facebook | Twitter

If you would like to be featured in the MITM Entrepreneur Spotlight, please email your request to info@nikolaahaiwe.com

To Your Prosperity and Success,

Nikola Ahaiwe

Business Success Coach | Marketing Strategist | Motivational Speaker

Nikola Ahaiwe

 

 

 

 

 

P.S. Follow me on Facebook and Twitter for more valuable business tips, resources, and tools! If you found this post helpful in any way, don’t forget to share it with your network!

{Video} Are You Watering Your Business?

Some people think that the road to a successful business is a straight path, when it usually is filled with many twists, turns, bumps, and bruises along the way.

So, the other day, while I was outside watering my grass, I was hit with a thought: in a lot of ways, marketing a business can be compared to doing what it takes to make your grass grow.  Now, I know that may sound a little odd, but think about it.

When it comes to marketing your business, you have to plant the seeds and water it on a consistent basis if you want to see it grow.

(click the link above to Tweet)

Check out this short video to see what I mean…

[youtube https://www.youtube.com/watch?v=RYv5dpgtR6w%5D

One thing is for sure: if you consistently plant small seeds towards your business’ success, you will eventually reap the harvest you are seeking.

So I ask you, are you watering YOUR business? Leave a comment below.

To Your Prosperity and Success,

Nikola Ahaiwe
Business Success Coach | Marketing Strategist | Motivational Speaker

Nikola Ahaiwe - Business Success Coach | Marketing Strategist | Motivational Speaker

 

 

 

 

 

P.S. Follow me on Facebook and Twitter for more valuable business tips, resources, and tools! If you found this post helpful in any way, don’t forget to share it with your network!

{Event Recap} June Mogul Meetup

June Mogul Meetup

It is an AMAZING feeling to see your vision come to life!

That is exactly what happened when I hosted the first Mogul Meetup event a couple of weeks ago at the Microsoft Store in Century City!  All of the hard work, second-guessing (What if no one shows up? What if this is a complete failure?), and sleepless nights paid off, as the event was a success!

I had a vision to create a networking mixer that was really fun and interactive (not just your typical “networking event” where people hand out a million business cards without making any quality connections…boring!!!) while gaining the tips, resources, and tools to take their businesses/brands to the next level.   Mogul Meetups were born from this concept.

Kelsey Borlan Lee, co-founder of the duo The Brand Gals, a full service branding firm and photography studio, was the first guest speaker.  Kelsey walked attendees through the “6 Essentials of Building a Smashing Brand.”

Nikola Ahaiwe and The Brand Gals
The fabulous ladies of The Brand Gals and I…(L) Kelsey Borlan Lee (C) Me (R) Jessica Saffko…after Kelsey’s presentation of “The 6 Essentials of a SMASHING Brand”

Kelsey’s presentation was so thorough that guests were raving for days about how much they learned and were excited to implement!

June Mogul Meetup

Kelsey and Guest

Kris-Kelsey

Porsche Gibson - Joe Huser

I enjoyed meeting and mingling with all of the attendees and I truly believe genuine connections were made!

June Mogul Meetup

June Mogul Meetup

Nikola and Guests

A special THANK YOU goes out to The Brand Gals and AimerAmour Magazine for helping to make this event a success!

Nikola Ahaiwe and Zon DAmour
Me and Zon D’Amour, Founder/Editor-in-Chief of AimerAmour Magazine, the official media sponsor of the event.
June Mogul Meetup Sponsors
Sharing a laugh with the ladies! A HUGE thank you to The Brand Gals and AimerAmour Magazine for sponsoring the event!

If you missed out on the first event, no worries! I am currently in the planning stages for the next Mogul Meetup…tentatively scheduled for early August.  Stay tuned, more details will be released soon! If you are interested in becoming a gift bag sponsor for this event, please email your request to info@nikolaahaiwe.com.

For more pics of the event, check out the full recap on AimerAmour.com

To Your Prosperity and Success,

Nikola Ahaiwe
Business Success Coach | Marketing Strategist | Motivational Speaker

Nikola Ahaiwe - Business Coach, Motivational Speaker, Blogger

P.S. Follow me on Facebook and Twitter for more valuable business tips, resources, and tools! If you found this post helpful in any way, don’t forget to share it with your network!

You Need a Business Mentor, and THIS is Why…

Do you have a business mentor/coach? Well, I do (because EVERY successful business owner should), and he gave me a swift kick in the behind, and challenged me to do something outside of my comfort zone. If you know me, I have never met a challenge that I couldn’t take on…and beat!

Now, I am passing that challenge on to you! Watch this quick video…

If you are in need of a business coach or mentor to teach you easy to implement, effective strategies to grow your business, click here so that you and I can work one-on-one to get you on the path to having the type of life and business that you desire…and deserve!

To Your Prosperity and Success,

Nikola Ahaiwe
Business Success Coach | Marketing Strategist | Motivational Speaker

Nikola Ahaiwe - Business Success Coach | Marketing Strategist | Motivational Speaker

 

 

 

 

 

P.S. Follow me on Facebook and Twitter for more valuable business tips, resources, and tools! If you found this post helpful in any way, don’t forget to share it with your network!

FREE Report: 25 Resources and Tools Every Entrepreneur Needs to Build Their Business

Hey there, future moguls!

I am beyond excited right now!

Why?

I’ve just put the finishing touches on a FREE GIFT that I am giving away to you, my dear entrepreneur friends, that will help you build the successful AND profitable business that you desire…and deserve!

Image

It’s a report titled “25 Resources and Tools Every Entrepreneur Needs to Build Their Business”, and yes, you heard me right: it’s yours, FREE!

I have rounded up 25 of the best resources and tools that you can use to help you build a website, create a strategic marketing plan, manage your time and projects effectively, and much, much more.  Best of all, many of these tools are free or require very minimal investment!

Just click on the “Download” button below to claim your copy.

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Can you do me a favor? If you find this report helpful, please pass it along to an entrepreneur friend that you know would benefit from it as well, you know, because sharing is caring!

Also, I’d love to schedule a complimentary 30 minute business clarity session with you (via phone or Skype), where we will discuss your business goals and come up with an action plan to get you on the fast-track to making those goals a reality…and bring in some major cash flow while you’re at it 😉

Are you in? Great! Shoot me an email at info@nikolaahaiwe.com to get you scheduled on my calendar and we’ll go from there.

In the meantime, enjoy this free guide!

 

To Your Prosperity and Success,

Nikola Ahaiwe
Business & Success Coach/Motivational Speaker/Blogger

 

Which Social Media Sites Should You Use For Your Business?

Let’s face it: social media can be intimidating and overwhelming if you are a small business owner looking to market your business online.  With so many different sites to choose from, how do you decide which sites to spend your time, effort, and sometimes money, on?

Well, let’s break down the differences between the most popular social media sites, to give you a better understanding of where your focus should lay.

Facebook

Facebook is not just for connecting with friends and family.  It is a great way to build brand exposure and direct traffic to your website or blog.  Although the social media platform has taken a lot of heat for it’s constant changes and crazy algorithm (the site filters what you see in your newsfeed as opposed to allowing you to see everything that is posted by your friends or business pages that you have “liked”), it is still the #1 social media platform out there.

Twitter

Twitter is a microblogging platform that allows you to share information in 140 characters or less. It is a great way to stay up-to-date with real time news and connect with people that you may not otherwise have direct contact with.  It’s current advantages over Facebook is that there are no fees to advertise, and you are able to see tweets from everyone that you have followed…not just who the company chooses for you to see.

Google+

Although Google+ has yet to reach the popularity of Facebook and Twitter, it allows you to integrate your online social media presence with the #1 search engine in the world.  It is an excellent site to use if you have a blog and are trying to get your site ranked high in the search engines.

YouTube

Video marketing is, perhaps, one of the best ways to connect with your target market.  It gives them the opportunity to see and hear you, and possibly see your product or services in action.  It is a great way to create that know, like, and trust factor and possibly create a viral buzz.  YouTube can be used to upload video testimonials, tutorials, tips, or a host of other topics regarding your business.

Linked In

Linked in is similar to an online resume.  It is great if you are looking for a job or to network with other professionals.  Unlike the other popular social media sites, you will not likely drive a lot of traffic to your website, but it provides a great opportunity to connect and build relationships with prospects and potential employees.

Pinterest

Pinterest has become so popular that it’s traffic has surpassed Google+, Linked In, and YouTube combined. Users (also known as “pinners”) can create, collect, and share information in photo or video format.  Because of it’s visual aspect, using Pinterest is an excellent way to gain referral traffic to your website/blog.

Instagram

Smart marketers have recently jumped on the Instagram bandwagon because it allows you to connect with an active network of people through images.  With this app, you can take and share pictures with your followers.  This is a great opportunity to get personal with your clients and give them a sneak peak  behind-the-scenes of your business.

Check out this Infographic found on mediabistro.com, that breaks down the most popular social media sites used for business:

Social Media Networks Statistics Infographic

Which social media sites are you currently using for your business? Which sites would you say have yielded the best results? Let me know in the comment section below.

To Your Prosperity and Success,

Nikola Ahaiwe
Business & Success Coach/Motivational Speaker/Blogger

Nikola Ahaiwe - Business Coach, Motivational Speaker, Blogger

P.S. Follow me on Facebook and Twitter for more valuable business tips, resources, and tools! If you found this post helpful in any way, don’t forget to share it with your network!

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