Marketing Tips

3 Ways to Show Your Business Some Love on Valentine’s Day

Valentine’s Day: a day widely recognized as a day to show LOVE.

Although we can all agree that love should be given 365 days per year, there is absolutely nothing wrong with devoting a day to celebrate love in all it’s glory!

Being the business woman that I am, I felt that a day like today would be perfect to, not only show your devotion and affection towards a special person in your life, but to also give that same attention and outpouring of love to your business, which is just as worthy of a little extra TLC.

Here a 3 ways to show your business a little extra love on Valentine’s Day:

 

Give Your Business a “Sexy” Makeover:

Visual branding is important. The way you present your business…your website, social media, marketing materials, etc., will play a key role in shaping a potential client’s perception of your brand, and whether or not they will choose to work with you. Take a look at your current branding and determine if it accurately reflects the look, feel, and message that you want your business to convey. If not, it’s time to give it a visually appealing, aka “sexy” upgrade.

Romance Your Hustle:

Often times, when you have romantic interest in someone, you pull out all the stops to show your love. You choose to date and spend quality time when you truly want to get to know someone and are looking toward a future with them. The same goes for your business. You have to put in the time and the work. Romance your business by taking it on regular “dates” to plan for your success. Get out of your regular work space and find a nice ambiance to really dig deep and learn everything about your business. What’s currently working? What’s not working? Where do you need to pivot and shift? How much money do you have coming in? How much is going out? Just like when you’re dating someone new, you can’t be afraid to ask the necessary questions. You can also use these business dates to determine your social media and marketing strategies, create quality content, and develop a solid profit plan for your business.

Don’t be a Cheap Date

Trust me,  no one likes a cheap date! Just the same, your business will not thrive if you are a cheap business owner. Loosen up your pockets and invest in your business! It cannot, and will not, thrive in the “free zone”…you know, downloading all of the freebies, attending only free webinars and classes, and not putting in a penny towards your business’ growth. It’s just not possible. If you want to win in business, you’ll have to get comfortable spending the money necessary to take it to the next level.

Remember, your business needs love too!

How will you show yours a little extra love today?

Click Here to join the community of other Moguls in the Making on Facebook for more valuable business tips, resources, and tools!

To Your Prosperity and Success,

Nikola Ahaiwe
Business Success Coach | Marketing Strategist | Motivational Speaker

 

{FREE TRAINING} 2017 Marketing Blueprint

Marketing Blueprint Webinar

Are you ready to commit to making 2017 your most successful business year yet?

Listen, if you have not started planning your business marketing strategy for 2017, you are already behind!

The holidays are fast approaching, and with so much going on with the hustle and bustle of the season, you do not want to get lost in the shuffle and walk into the new year without a solid strategy to take your business to the next level.

On Wednesday, November 9th, 2016 at 7pm PST, I am hosting a FREE webinar, covering everything you need to create your very own 2017 marketing roadmap.

register-button

During this free workshop, I am going to cover how to:

  • Set and meet your business + financial goals for 2017
  • Become visible and be seen as the go-to expert in your field
  • Package, sell, and promote your signature services and offerings
  • Create a sales funnel to consistently attract your ideal clients
  • Create multiple streams of income + systems to get paid on autopilot
  • and much more!

It’s time for you to take your business to the next level! Let me show you how to get unstuck, get visible, and get PAID!

This workshop is for you if you are:

  • Tired of spinning your wheels and feeling stuck, trying to figure out this whole marketing thing on your own
  • Struggling to consistently bring in clients and reach your business’ income goals
  • Tired of being a slave to your business and wish you could create a solid strategy and systems to free up your time to do the things you enjoy

This workshop is NOT for you if:

  • You’re not committed to learning and implementing the strategies it takes to grow your business.
  • Taking your business to the next level is not a top priority for you
  • You are not ready to invest the time, dedication, and financial resources into yourself, or your business, at this time

Space is limited, so be sure to grab your spot today!

register-button

Recap: The List Tour Conference

If you want your business to flourish and grow, it is an absolute MUST, that you continue to invest in ongoing training, seek more knowledge, and learn new skills.

A great way to do that is to attend workshops, conferences, and live events that will teach you new strategies and equip you with the resources  and tools you need to take your biz to the next level.  I swear every time I leave an event, I walk away feeling pumped up and ready to take the (business) world by storm!

So, when the the opportunity arose for me to attend The List Tour conference, hosted by LaTanya Washington, founder of LW Special Events Management, I knew that I HAD to be there.

The List Tour Los Angeles Business Conference

What a wonderful event it was! The day was filled with a stellar line up of speakers.  Overall, it was a high energy, fun-filled day of learning, networking, and growth.  Attendees left with actionable steps that they could implement to uplevel their businesses and processes in the areas of marketing, branding, systems, staffing and much, much more.

Highlights included a breakout jam session to Beyonce’s Formation, a Shark Tank-style pitch session that brought contestants to tears at the possibility of seeing their vision come to life, and witnessing a pair of mini-moguls share their business concept.

Check out some of my key takeaways:

Dr. Monica Wilson – Psychotherapist, Business Consultant

– Don’t sit on your gifts. To thine own self be true. Turn your pain into your purpose.

– Your purpose is not about you…it’s bigger than you. You’re making a mark in the world, unseen or seen.

Constance Moonzwe – Executive Director, ITH Staffing

Constance Moonzwe The List Tour Los Angeles Business Conference
– Sometimes you may have the vision, but you may not be the right person to drive your business forward. Figure out what you’re good at, what you’re not good at, and partner with someone to help you.

– Finding ‘A Players” begins with setting the bar high. Your organization doesn’t have roomfor B, C, or D players. A players are people that can do 90% of the position well.

Dawn Osborne – Next Level Management & Consulting

Dawn Osborne The List Tour Los Angeles Business Conference– Focused action beats brilliance every time. Genius is 1% inspiration, 99% perspiration.

– You need a niche instead of being a generalist – jack of all trades, master of none.

– If you don’t believe in your product or service, do something else. You have to believe in it in order to sell it to someone else.

Lydia & Peter Mehit – Custom Business Planning & Solutions

Lydia and Peter Mehit The List Tour Los Angeles Business Conference

– Focus on the customer FIRST, then the product. If you know who your customer is, then you’ll know how to market to them.

– Price your products or services at a price that YOU are uncomfortable. If you are comfortable, you are not charging enough.

Queenie Johnson – Brand Strategist, Mama Be Brilliant

Queenie Johnson The List Tour Los Angeles Business Conference

Things you need to release (that you’ve been taught)

  1. Fear
  2. A mentality that there is not enough
  3. The thought that you can’t trust anybody.
  4. The need for validation. The reason you’re stagnant right now is because someone is not telling you “good job.”
  5. Fear of failure

– You’ve been trained out of your authority, and it’s YOUR job to decide to rule your world.

– Have a big message, but tailor it according to who you’re speaking to.

– Your message has to pull at the gut, count the cost, and be energetically exciting, and it has to be about THEM, not you.

Sweenie May – Marketing Mastermind Coach

Sweeney Mae The List Tour Los Angeles Business Conference

Profile your target market – Study and speak their language.

Learn (and master) the difference between a soft sell vs. a hard sell

The day was PACKED with valuable content…no fluff. Exactly what I look for when determining the events that are worth my time and monetary investment. The List Tour is definitely worth it!

It was also a great opportunity to network, and see a few of my fave women in business:

cortney-renee-the-list-tour
Cortney Renee of Flourish Media Group
nikola-ahaiwe-michelle-harris-collins-the-list-tour
Michelle Harris Collins of The Persona Program
nikola-ahaiwe-queenie-johnson-the-list-tour
Queenie Johnson of Mama Be Brilliant

BIG thank you, and congratulations goes out to LaTonya Washington for organizing such a wonderful event. It was such an honor to be a part of this interactive experience!

LaTonya Washington - Founder of The List Tour
LaTonya Washington – Founder of The List Tour

The next stop on the tour is Houston on Saturday, October 22.  For more details, and to purchase tickets, check out their website at http://www.thelisttour.com

4 Tips for Following Up With Prospects

4 Tips for Following Up WIth Prospects

4 Tips for Following Up WIth Prospects

Did you know that so much money is left on the table, and business missed out on, simply due to not following up?!

Let me give you a couple of scenarios…

– A potential client reaches out to you and are not ready to book at the moment. Do you reach out to them at a later date to see where they are with their decision, or wait until they call you back (which may never happen).

– You submit a proposal (to book a gig, speak at an event, facilitate a workshop, etc.) A week or more has gone by with no response. Do you wait for a call, or do you reach out to the organization/person in charge?

– You meet some really great people at a networking event that have the potential to be a customer, or possibly has the connections and/or resources you need to help take your biz to the next level. Do you contact them within two days after the event, or do all business cards end up in a pile of doom, only to be found months later with no idea who they are or where you met them?

Does any of this sound familiar?

Well, the good news is, there are a couple of simple fixes that can help you raise your follow up game, and make the process easy peasy!

1. To follow up with a potential client, create a simple spreadsheet or document that lists the name of the prospect, date you met/spoke on the phone, a brief note with important details about the consultation/discussion, and a follow up date (don’t be afraid to ask the prospect when is a good time to follow up.)

2. When attending a networking event, don’t simply collect cards. Jot down a short note on the back of those cards that you are interested in following up with, and something that will help you remember who they were (ex: lady with the red hat). Reach out via phone or email within 24-48hrs, as anything after that may cause them to forget you or your conversation. Remember, this person may have collected a ton of biz cards too.

3. Invest in a CRM software. This will allow you to schedule follow up calls or email, keep track of your appointments, and set reminders.

4. Be persistent, but not overbearing. It’s totally ok to reach out to your prospects via different channels. For example, if a phone call goes unanswered, send an email as a back up. Don’t write it off as the person not being interested and avoiding your call.

If you are wondering why you don’t have the amount of clients that you would like, start by taking a deep look at your follow up skills, and decide how you are going to improve upon them.

Discovery Session with Nikola Ahaiwe

Tired of trying to figure this whole marketing thing out on your own? Struggling to get clients or reach your business’ income goals, and could use some help creating a SOLID strategy? Email me at info@nikolaahaiwe.com to schedule a complimentary 30min Discovery Call to see how I can help!

To Your Prosperity and Success,

Nikola Ahaiwe
Business Success Coach | Marketing Strategist | Motivational Speaker

P.S. Join the community of other Moguls in theMaking on Facebook for more valuable business tips, resources, and tools!

4 Tips to Stop Chasing Clients, and Start ATTRACTING Them

Stop Chasing Start Attracting

As a marketing strategist and business coach, the number one question that I hear from business owners is: “how do I get more clients?”  My response: you must create an effective marketing strategy that will allow you to stop CHASING clients, and start ATTRACTING them.

There are a lot of components to this, but to quickly break it down, these four steps will allow you to do just that:

Know Your Target Audience 

A common mistake that entrepreneurs make is thinking that EVERYONE is their client. While it may be true that anyone can use your product or service, when it comes to marketing your business, you have to get really specific about the type of clients you want to work with. What do they look like? How much money do they make? Where do they live? How do they speak, act, and dress? Take some time to create your ideal client profile. Knowing this information will  help you weed out those who would not be the right fit for your business, and attract those that you can better serve.

Create a Clear Marketing Message

When putting together your marketing message, act as if you are talking to one specific person: your ideal client. Focus on their pain points and the specific results that they will receive as a direct result of working with you (ex: saving money, less stress, etc.)

Be Strategic About Pricing

Pricing plays a big part in whether or not someone decides to use your services, but maybe not in the way that you may think.  Oftentimes, creative entrepreneurs will under price their products/services because they think that is the way to entice clients. But that strategy actually works to the contrary. Strategic pricing is all about perceived value. Make sure that your clients understand the value of what you do. It should be reflected in the description of what they will receive in working with you, as well as the quality of your marketing materials. Know your worth, and highlight why you are worth every penny!

Be Consistent

A key part of marketing is knowing where your ideal clients are hanging out, then determining how to get your marketing message in front of them. However you decide to do that, whether it’s blogging, social media, email marketing, etc., the key is to be consistent with your efforts.   It generally takes a client 5-7 points of contact before they are ready to make a purchasing decision, and they will only buy from those that they know, like, and trust. Being consistent with your efforts will keep you at the top of their mind when it is time to sign on the dotted line.

Is Your Business Summer Ready? (5 Things You Can Automate Today)

Staycation

A couple of days ago, I returned from a mini staycation to San Diego with my little ones (the pic above shows how much fun we were having visiting SeaWorld and other local attractions!)

The cool thing is, even though I seemingly stepped away from my business for a few days, during the week no less, I was STILL able to bring in revenue and book new clients while I was away!

Now, if you’re anything like me, the summer months can sometimes get a little crazy chaotic: the kids are home every day (and of course they’re bored every moment of the day!), I’m playing taxi mom for all of the sports and extracurricular activities,  there are vacations to plan, social gatherings to attend…needless to say, there is a never-ending demand on my time more than usual.

When I first started my business, the Summer was killer on my business. My productivity was at an all-time low, which meant my income suffered as well.  I had to come up with a solution because, well, bills still have to be paid in the summertime, right?!

The solution: to automate as much of my business as possible!  This meant that I could still enjoy all of the fun that came along with the summertime, without having to be tied to my computer all day, every day, or worrying about missing out on income. After all, one of the main reasons I decided to become an entrepreneur was for more flexibility with my schedule.
.
If you spend even a small amount of time on social media, I’m sure you’ve seen a lot of posts about people getting their bodies “summer ready,”  but I want to know, is your BUSINESS summer ready?

If not, the number one piece of advice that I would offer you is to automate, automate, automate!

I am a big fan of the “set it and forget it” method! Automating certain aspects of your business, as well as creating systems, frees up so much of your time, allows you to work on more income producing tasks, spend more time with your family, and do the things you enjoy.

It is also especially helpful if you are still working a 9-5 and have a limited amount of time to work on your biz (I know all about that struggle!)

A few things that you can automate include:

Email Marketing – Most email marketing tools allow you to create automated emails to go out based on different triggers, such as when someone signs up to your email list, or simply a specified date and time that you set. Choose a day of the week to write your emails in batches and set them to go out weekly. Boom! Set it and forget it!

Blogging – If you follow my blog, you know that I have a weekly Mogul in the Making entrepreneur spotlight that is published on Mondays. I set aside Thursday as my “blogging days” to write up the post and use the scheduling feature to post it the following Monday. Boom! Set it and forget it!

Online Client Scheduling – Do you offer client consultations or one-on-one appointments with your clients?  It can sometimes become a hassle (and very time consuming) to go back and forth via email, trying to find a date and time that works for both you and your client. To save time, use an online scheduling tool (I use Calendly) to send to my clients. No more playing phone tag. I send the link to my calendar that lists my availability and let the client choose a match that works for them. Easy peasy!

Payment Processing – I believe in making the payment process as easy as possible. Who has time to personally send individual invoices? Not I! So, when a client is ready to work with me, I direct them to my Paypal link to choose the level in which they’d like to work with me (one time VIP intensive coaching session or 5 week mentoring session). The description of the services are already included and an invoice is automatically generated. They can also pay right on my website! Done and DONE!

Evergreen Courses – Creating evergreen courses (a course that requires a one time setup, usually delivered via email) are the perfect way to generate income “while you sleep” (or in this case, while you’re enjoying your summer!) With the proper systems in place, your clients can purchase and access the course information without you ever having to lift a finger after the initial setup.

I’m sure you started your business to have more time freedom, and to live the lifestyle that you desire, and deserve. Having the proper systems in place will allow you to do just that!

Take some time over the next few days to get your business systems in order. Trust me, your business, and your bank account, will thank you later!

Here’s to having a wonderful AND profitable Summer 2016!

To Your Prosperity and Success,

Nikola Ahaiwe
Business Success Coach | Marketing Strategist | Motivational Speaker

P.S. Join the community of other Moguls in the Making on Facebook for more valuable business tips, resources, and tools!

FREE 5-Day Mini Course: Mogul Marketing Bootcamp

Mogul Marketing Bootcamp

Does your business need a marketing makeover?

Are you struggling to reach your business’ income goals?

Wondering how to attract your ideal client?

Need help creating a solid marketing strategy?

Sign up for my FREE 5 Day Mogul Marketing Bootcamp!

During this course, you will:

Day 1: Define your vision + income goals for your biz
Day 2: Identify + learn to attract your ideal client
Day 3: Plan your courses and offerings
Day 4: Build an email list of highly targeted potential leads
Day 5: Create your strategic marketing plan

*You will receive each lesson via email over the course of the next 5 days.

The course starts Monday, May 23rd. Sign up here to reserve your spot!

 To Your Prosperity and Success,

Nikola Ahaiwe - Business Success Coach | Marketing Strategist | Motivational Speaker

Nikola Ahaiwe
Business Success Coach | Marketing Strategist | Motivational Speaker

P.S. Join the community of other Moguls in the Making on Facebook for more valuable business tips, resources, and tools!

[FREE WORKSHOP] 6 Weeks to Self Published

6 Weeks to Self Published

Will 2016 be the year you FINALLY write that book?

Have you said to yourself that 2016 will be the year that you finally write your book?  Have you been sitting on an idea for your book forever, but just don’t know where to start?  Are you ready to share your message and story with the world, and serve your clients on a much bigger scale?

Did you know that writing a book gives you instant credibility, positions you as an expert in your field, and can help you take your business to the next level? Since publishing and releasing my first book, my coaching/consulting business has soared, and I’ve been invited to speak at several conferences, workshops, and events this year…all as a result of positioning myself as a thought leader by becoming an author.

Many people have reached out to me to express that they’ve been wanting to write a book forever but 1. Have no idea where to start 2. Can’t find the motivation to finish it, or 3. They’ve completed the entire book but have no idea what to do next.

So, I’ve decided to host a FREE, live workshop: 6 Weeks to Self Published – How to Profit as a Self-Published Author, to help answer some of the most frequently asked questions I’ve received.

Join me on Thursday, November 19 at 7pm PST, as I show you how you can write, self-publish, and market your book…in just six weeks!

Sign up >>> http://bit.ly/SelfPublishingWebinar

In this exclusive webinar, I will cover:

  • Self-Publishing Secrets: What I wish I knew before publishing my first book.
  • Strategies to GET. IT. DONE. How to get those ideas out of your head and finally get your book completed.
  • How to leverage your position as an author to bring in a consistent cash flow into your business.
  • The step-by-step process to write, self-publish, promote, and profit as an author.
  • And much, MUCH more!

Space is limited, so be sure to grab your spot today!

To Your Prosperity and Success,

Nikola Ahaiwe
Business Success Coach | Marketing Strategist | Motivational Speaker

Nikola Ahaiwe

P.S. Join the community of other Moguls in the Making on Facebook for more valuable business tips, resources, and tools!

3 Reasons Your Business Is NOT Making Money…and How to Fix It!

How to Get Clients

Let’s face it: we’re all in business to make money. Even if you’re doing something that you absolutely LOVE and would do in a heartbeat if you weren’t getting paid, the reality is you have bills to pay, so you need your business to generate income.

As a business/marketing consultant, I speak with several entrepreneurs on a daily basis, and the most common question that I hear is “why am I not making any money?” You’re active on social media, blogging on a weekly basis, attending all of your local networking events…you know, all of the things that you should be doing. But, you still can’t seem to land enough clients to bring in a consistent cash flow. What gives?

There are many different factors that can contribute to this, but I am going to break down the three most common reasons your business may not be bringing in money:

You’re a Jack/Jill of All Trades

You are a photographer, but you also have your own jewelry line, sell homemade candles, makeup, and weight loss shakes. Your goal is to bring in multiple revenue streams. The problem? Your potential customers are confused! They don’t really know exactly what it is that you do because you are offering many different products and services, none of which go hand in hand with one another.

The Fix: Niche down. Decide on the ONE thing that you want to be known as the go-to person for, and do away with the rest. You can still create multiple streams of income by finding several different ways to profit from your primary offering (Example: if you are a photographer, consider adding a photo booth, teaching photography workshops, etc).

You Don’t Have a Solid Plan

Simply put: you’re winging it! You’re doing any and everything that you think you should do to find clients, but you really don’t have a solid strategy in place. Have you ever heard the saying “If you fail to plan, you plan to fail?” Well, it holds truth when it comes to marketing your business as well. If you want to attract more clients and start making money, you’ll have to create a strategic roadmap outlining how you will do so.

The Fix: Create a list of specific marketing activities that you will consistently engage in to increase brand awareness and attract new clients. Then implement, implement, implement! Be sure to include a timeframe to monitor each activity and measure its effectiveness before moving on to something else.

You Aren’t Selling Anything

When I first started my business, I knew that I wanted to teach other entrepreneurs how to create a marketing strategy for their business. I put up a website, I offered tips on social media, but I really didn’t have anything to sell, and, you guessed it, I wasn’t making a dime. Now, it may seem like a no-brainer that in order to make money, you have to have a product or service to sell, but I’ve come to realize that I wasn’t the only one not actually selling anything, while expecting clients to come my way.

The Fix: Get clear on your services and offerings. You should be able to clearly and confidently tell potential clients what you do and how it will benefit them if they choose to work with you.

If you are not consistently attracting your dream clients and reaching your business income goals, and need help creating a solid plan to do so, click here to schedule a FREE 30 minute Getting Acquainted session to see how I can help!

To Your Prosperity and Success,

Nikola Ahaiwe
Business Success Coach | Marketing Strategist | Motivational Speaker

Nikola Ahaiwe

P.S. Follow me on Facebook and Twitter for more valuable business tips, resources, and tools! If you found this post helpful in any way, don’t forget to share it with your network!

P.P.S Want to join a group of like-minded female entrepreneurs doing BIG things in their business? Join the Mogul in the Making Mastermind Group on Facebook by clicking here.

FREE Webinar: 6 Weeks to Self Published – How to Profit as a Self Published Author

6 Weeks to Self Published

Have you said to yourself that 2015 is the year that you finally write your book? Have you been sitting on an idea for your book forever, but just don’t know where to start? Are you ready to share your message and story with the world, and serve your clients on a much bigger scale?

Did you know that writing a book gives you instant credibility, positions you as an expert in your field, and can help you take your business to the next level?

Join me on Thursday, June 11 at 7pm PST, as I show you how you can write, self-publish, and market your book…in just six weeks!

Sign Up: http://bit.ly/SelfPublishingWebinar

In this exclusive webinar, I will cover:
• Self-Publishing Secrets: What I wish I knew before publishing my first book.
• Strategies to GET. IT. DONE. How to get those ideas out of your head and finally get your book completed.
• How to leverage your position as an author to bring in a consistent cash flow into your business.
• The step-by-step process to write, self-publish, promote, and profit as an author.
• And much, MUCH more!

Space is limited, so be sure to grab your spot today! Sign Up: http://bit.ly/SelfPublishingWebinar

To Your Prosperity and Success,

Nikola Ahaiwe
Business Success Coach | Marketing Strategist | Motivational Speaker

Nikola Ahaiwe

P.S. Follow me on Facebook and Twitter for more valuable business tips, resources, and tools! If you found this post helpful in any way, don’t forget to share it with your network!

Sign up for my VIP List and receive business resources, tips, and tools delivered straight to your inbox!