Stop Comparing Your Beginning to Someone Else’s Middle

Have you ever found yourself comparing yourself, or even envying other people's success? In this video, I'm sharing why you need to stop comparing your beginning to someone else's middle, and enjoy your own journey to success! Leave a comment below and let me know how comparing yourself/business to someone else has hindered you from achieving success.  Don't forget to share this video with some you know it may help! To Your Prosperity & Success, Nikola Ahaiwe Business Coach, Motivational Speaker, Business Blogger Nikola Ahaiwe - Business Coach, Motivational Speaker, Blogger P.S. Follow me on Facebook and Twitter for more valuable business tips, resources, and tools!

The #1 Strategy for Business Success

Want to know the #1 thing that will set your business apart from the competition and help you grow your biz in a major way? It's simple:


  Consistency is Key Being consistent is a sure fire way to show prospective clients that you are a serious entrepreneur that is here to stay and not just some fly-by-night operation. Sometimes, people will watch/track you for months, sometimes even years before deciding to do business with you.  They need to feel a sense of security and be able to trust that you are the right person to do business with before they loosen the purse strings and invest money to buy your product or utilize your services. So, when planning your marketing strategy, you'll want to make sure you are only including tasks that you will be able to keep up with on a regular basis. Blogging?  Come up with a content schedule that works for you.  Whether you're posting on certain days, or just a certain number of times weekly/monthly, make sure that it is a constant thing that your followers and potential clients can look forward to. (By the way, you absolutely should be blogging more than once per month). The same thing goes for social media.  There is nothing like randomly posting every few days, then dropping out of sight for months on end.  It simply confuses people.  Create  a schedule similar to your blogging schedule and follow it closely. Remember, people do business with those that they know, like, and trust.  Being consistent in all aspects of your business is the perfect way to gain credibility and build those type of relationships. I'd love to know, how has being consistent lead to the growth of your business?  Leave a comment below. To Your Prosperity and Success, Nikola Ahaiwe = Business Coach, Motivational Speaker, Business Blogger Nikola Ahaiwe - Business Coach, Motivational Speaker, Blogger P.S. Follow me on Facebook and Twitter for more valuable business tips, resources, and tools!

5 Ways to Market Your Business on a Shoestring Budget

If you were to ask most entrepreneurs what was the biggest challenge they face in business, the number one answer, unfortunately, would be money (or lack thereof).

Cash flow problems is often a road block to success when trying to start or grow a business.  After all, you need money to market your business and get the word out about your products and/or services, right?

Well, it doesn’t necessarily have to be that way.  With a little creativity and out of the box thinking, you can still market your business without a huge marketing budget.

Here are 5 ways to market your business on a shoestring budget:

 Video Marketing

Video is a great tool for marketing any type of business.  Whether you create how-to videos, descriptions of your products/services, testimonials, etc., it is a great way to get exposure.  The great thing about video is that it does not have to be a huge, elaborate production to be effective. In fact, quick, simple, and to-the-point videos shot on an inexpensive flip video camera, cell phone, or web cam can do the trick. In most cases, it’s not all about the quality, but more about the message you are getting out there.  Now, I’m not saying just throw up any old blurry, crummy video, but don’t spend so much time worrying about perfection that you hesitate to get started. Remember, people do business with those they know, like, and trust. Incorporating video marketing is a great way to gain that trust. Your customers/clients want to know that they are working with a REAL person, so letting them hear your voice and see your face creates a sense of a personal connection, making them more willing to do business with you.

How to Set Up An Email Marketing Campaign

 Email Marketing

Staying in front of your target market is imperative.  The best way to do this: email marketing. You can use email services such as Constant Contact, Mailchimp, etc. to create an opt-in box on your website to capture the email addresses of potential clients (this works best when you share a “free juicy offer” such as a free report, ebook, etc). Email your list on a regular basis to make sure that your business is at the top of mind when it’s time to seek out someone who offers your specific product/service. The key here is to not be “spammy” by bombarding them with constant sales pitches. Instead, offer value with your emails. For example, If you own a clothing boutique, write an article about the most current clothing trends and include a discount code to purchase similar clothing from your shop. This is also a good opportunity to keep potential clients in the know about what’s new with your business, events that you’ll be participating in, special promotions, etc. Use catchy subject lines to make your subscribers want to open your email, and be sure to pack in interesting info to make sure you keep their attention once they do!

Effective Networking Strategies


While online marketing should definitely be a part of your marketing plan, nothing beats good ol’ face-to-face networking.  In a world where practically everyone is using social media, it’s still important to get from behind the comfort of your computer, get out there and shake some hands and network.  Networking is an acquired skill, so take time to learn some effective strategies. It’s not about attending as many events as possible and shoving a business card in the hands of anyone who will take it. Your goal should be to make quality connections. Also, focus on what you have to offer others versus going in with a “what can you do for me” mindset.  You will find that more people will be willing to work with you and/or speak your praises when you are willing to help them in some way as well. As a rule of thumb, you should aim to speak to at least 30 people per week about your business.  Research events in your area using a site such as, and plan to attend at least 1-2 events per week.

 Hosting Your Own Events

Another great way to spread the word about your business is to host events. Depending on the type of business you are in, you can come up with some creative event ideas to build a buzz about your business, score great press, and meet new and potential customers face-to-face. It is a great way to build personal relationships (remember the know, like, and trust factor).  If you are in the beauty industry, why not host a pampering event to get a group of potential clients in one place where they’ll be exposed to your product/service?  If you’re a wedding designer, you can host an open house to show samples of your design style and invite engaged couples to see what you have to offer. Really, the possibilities are endless. Get creative and come up with a fun quarterly or twice a year event to steadily gain new clientele.

How to Start a Blog


In my opinion, blogging is one of the most efficient, and inexpensive ways to market your business. Just like with email marketing, it is your opportunity to stay in front of your target market, offer solutions to their problems, as well as keep them informed on the goings-on of your business.  As with all forms of marketing, consistency is key.  Whether you post daily or weekly, you should come up with a schedule that you can keep up with so that your clients will look forward to what you have to share.  You can use a free blog site such as Blogger, but if you want to step your game up, WordPress is where it’s at! You are able to do so much more functionally, not to mention it’s more visually appealing and is better for SEO purposes (I'll go more in depth on that in another post).         

Do you have any other creative ideas for marketing a business on a shoestring budget? Please share in the comments below.

To Your Prosperity and Success,

Nikola Ahaiwe - Business Coach, Motivational Speaker, Blogger

P.S. Follow me on Facebook and Twitter for more valuable business tips, resources, and tools!

4 Simple Ways to Stay Business Ready

I recently heard an old school song on the radio with the lyrics, “If you stay ready, you don’t have to get ready”. Do you understand just how powerful that is?! That one sentence can be applied to so many aspects of your life…especially your business! BePrepared Have you ever been presented with an opportunity, only to say (or think) “it’s not the right time”, “I’m not prepared”, “If only…” That is why it is imperative that you STAY ready, so you don’t have to GET ready when a blessing or opportunity is presented to you. You see, we are presented with opportunities almost everyday, but sometimes we block our blessings by doing one of two things: 1. Not realizing, or overlooking, the right opportunity when it is in front of you. 2. Simply not being prepared. Do any of these sound familiar to you? How many times have you missed out on a HUGE opportunity to advance your business, missed out on a sale, or lost a prospective client due to one of the reasons above? Below are 4 simple things you can do to make sure you STAY business ready: Create an Elevator Pitch An elevator pitch is a brief summary of who you are and what you do.  Sometimes, you only get one shot to speak with a prospect and fill them in about your business, so it is important that you take the time to craft a clear, concise description of what you have to offer. This is not the time to ramble on and on, nor present a sales pitch. The goal is to summarize your offerings and get your potential client interested in your product or service in no more than 30 secs (approximately the time it takes to ride on an elevator). Take the time to practice your pitch in a mirror so you’ll be comfortable and speak with clarity and confidence. dress-for-success-pic Dress for Success I know it’s really tempting to throw on a pair of sweats and tennis shoes when you have a day full of errands to run. However, when you’re a business owner, it’s very important that you are mindful of your appearance at all times. Now, i’m not saying you have to be all dolled up every time you leave the house, but you do want to make sure you take pride in your appearance. As you prepare to head out, ask yourself “will I be comfortable speaking to a prospective or current client in this attire?” If the answer is no, you may want to rethink it. People sometimes think that working from home means sitting around in your PJs all day. While that can be a lovely perk, I make it a habit to get up, get dressed, and make sure that I look as presentable as if I were heading into the office. Try it out…you’ll be surprised how much more productive you are! Know Your Products/Services This may sound like an easy one, but it’s really important that you know your products like the back of your hand! You should be able to answer any and all questions about your products (or services) without hesitation. Your clients will buy from those that they know, like, and trust. Not being knowledgeable about your offerings is one of the surest ways to strike up a sense of doubt , and can result in you losing the sale, client, opportunity, etc. Be Open to Change If you have been doing the same thing over and over again and it’s not working, then maybe it’s time for a change. Sometimes, your ego can get in the way and you don’t want to admit to yourself that you don’t know everything. Let go of that way of thinking right now. As an entrepreneur, you will learn new things as you go further on the journey and you have to be able to adapt to those changes.  The things that you thought would work, may not. All of the things you thought could not possibly work, just may be what you need to give a shot! Keeping an open mind allows you to always be prepared when an opportunity for growth arises. Keep these tips in mind so that the next time you are presented with a business opportunity, you will be ready! To Your Prosperity and Success, Nikola Ahaiwe - Business Coach, Motivational Speaker, Blogger P.S. Connect with me on Facebook for more valuable business tips!

Sample post with pull quote

This demo site is showing blog with excerpt post and thumbnail. You can choose to show full post as well. If you don't want to have sidebar, there is an option to show as full width blog. Setting available in Theme Options. img Powder muffin candy chocolate wypas cheesecake cotton candy sesame snaps. Chocolate bar candy canes pie jelly liquorice gummi bears halvah carrot cake. Faworki jelly-o jujubes marzipan sweet roll candy sugar plum. Jelly cookie pastry marshmallow pastry jelly beans faworki jujubes. Ice cream oat cake sugar plum soufflé croissant caramels apple pie sugar plum, link here.
Sweet wypas tootsie roll chocolate biscuit. Toffee pastry chupa chups candy. Dessert cookie sugar plum pudding cotton candy liquorice jujubes donut.
Bonbon macaroon jelly-o sugar plum tiramisu sweet roll bonbon biscuit. Gingerbread topping applicake dessert marshmallow. Chocolate bar cake donut gummi bears cookie. Chupa chups sesame snaps sugar plum muffin sesame snaps cupcake liquorice macaroon pastry. Macaroon cake jujubes marshmallow chupa chups donut. Ice cream gingerbread powder fruitcake sweet tart sesame snaps brownie. Halvah caramels tiramisu brownie sugar plum jelly-o lollipop toffee apple pie. Biscuit jujubes cookie icing oat cake ice cream chocolate liquorice chocolate. Liquorice carrot cake marshmallow sesame snaps marshmallow toffee jelly-o cupcake soufflé. Toffee sesame snaps sugar plum sesame snaps. Apple pie bonbon pudding donut dragée sweet powder lollipop biscuit. Toffee wypas biscuit gummies gingerbread danish liquorice.

Insert slider in the sample post

Sometimes you may need to upload a lot of pictures on a blog post. It might result in a long loading page and readers might need to scroll along the way. Nothing's wrong with that, but if you'd love to keep your blog post short and sweet, yet still able to show lots of image, this can be a solution for you.
  • image title

    Feel free to enter an image caption here

  • image title

    Life is a beautiful ride

Introducing a new addition to our shortcode, which allows you to add slider images easily into blog post or pages. You can insert caption and link the slider image to other url. With the arrow, readers can navigate to the next or previous image. Kindly check this documentation on how to setup slider shortcode.

Sample post with image aligned right

img_half Jelly I love applicake ice cream sesame snaps cookie sweet roll. I love oat cake I love powder donut chocolate bar I love chocolate bar tiramisu. Applicake icing powder chocolate lemon drops. I love jelly caramels cheesecake. I love gummi bears jujubes gummies I love. I love sweet roll sweet roll sugar plum tart tootsie roll lollipop bear claw marzipan. Pudding croissant sweet roll pie pudding cake I love. I love ice cream sweet roll bonbon tart powder dragée. Brownie macaroon chocolate faworki dragée I love icing halvah. I love cupcake gummies sesame snaps tootsie roll chocolate halvah. Dragée oat cake tiramisu. Jujubes caramels croissant sesame snaps croissant. Chocolate cake I love muffin biscuit I love donut candy. Oat cake marshmallow lemon drops cheesecake I love ice cream. Wypas I love chocolate bar wypas. Pastry wafer liquorice oat cake topping liquorice. Applicake powder apple pie gummi bears macaroon cotton candy sesame snaps. Pudding croissant tootsie roll jelly pie. Macaroon croissant lemon drops bear claw sweet I love candy croissant chupa chups.

Sample post with image aligned left

img_half Donut sweet roll croissant. Tiramisu chocolate cake dragée cotton candy. Chocolate bar pudding jelly. Danish macaroon brownie cake croissant. Caramels donut bonbon wafer lemon drops carrot cake marzipan tiramisu. Chocolate cake liquorice gingerbread gummies. Cookie macaroon bear claw candy canes biscuit marzipan jujubes cotton candy. Jujubes cupcake bear claw brownie. Carrot cake chocolate bar carrot cake icing cake gingerbread candy powder. Biscuit cotton candy chocolate bar dessert. Carrot cake ice cream caramels muffin liquorice candy canes. Chupa chups bonbon chocolate gummies wypas jujubes tootsie roll. Pudding jelly-o chocolate bar cookie. Croissant carrot cake chupa chups lollipop cupcake. Sugar plum pastry wypas sugar plum carrot cake sesame snaps. Bonbon cotton candy soufflé. Chupa chups biscuit dessert macaroon. Candy wafer tootsie roll wafer ice cream chupa chups wypas tart sesame snaps. Danish chocolate cake donut faworki faworki dessert jelly beans chocolate bar. Tart sweet roll tiramisu. Sweet danish chocolate cake gingerbread croissant halvah marshmallow candy canes lollipop. Brownie jelly-o chocolate bar biscuit toffee soufflé pie tart. Soufflé faworki gummies chocolate donut tart. Dessert fruitcake gingerbread. Liquorice sesame snaps caramels lollipop ice cream fruitcake bonbon muffin halvah. Cookie dragée marshmallow soufflé.

Sample post with blockquote

Marzipan cake sweet lollipop lemon drops cheesecake brownie cotton candy. Powder powder chocolate bar cupcake soufflé gummi bears ice cream sweet fruitcake. Sweet donut chupa chups bear claw jelly beans jelly beans croissant wafer. Halvah cotton candy chocolate croissant chocolate bar. Cake icing sugar plum muffin brownie I love caramels. Candy canes chocolate bar powder jelly tart gummies applicake candy.
Carrot cake tart I love jelly beans pastry fruitcake brownie toffee. Muffin macaroon tart jelly tart jujubes jelly cheesecake topping. Lemon drops cheesecake powder liquorice I love liquorice sweet macaroon lemon drops. Marshmallow faworki dragée I love liquorice cotton candy gingerbread. Ice cream carrot cake chocolate bar. Gingerbread topping lemon drops I love tart topping.
Fruitcake wypas wafer bear claw marzipan. Marzipan toffee muffin caramels. Topping sweet roll muffin carrot cake lollipop applicake liquorice gummi bears dessert. Gummi bears bear claw topping chocolate muffin. I love biscuit wypas. I love candy I love caramels lemon drops wafer pie. img Jelly I love applicake ice cream sesame snaps cookie sweet roll. I love oat cake I love powder donut chocolate bar I love chocolate bar tiramisu. Applicake icing powder chocolate lemon drops. I love jelly caramels cheesecake. I love gummi bears jujubes gummies I love. I love sweet roll sweet roll sugar plum tart tootsie roll lollipop bear claw marzipan. Pudding croissant sweet roll pie pudding cake I love. I love ice cream sweet roll bonbon tart powder dragée. Brownie macaroon chocolate faworki dragée I love icing halvah.

Sample post divides into columns

Liquorice pastry gingerbread gingerbread tiramisu. Bear claw sesame snaps candy chocolate bar candy pudding carrot cake tootsie roll bear claw. Marshmallow chocolate cake ice cream donut muffin. Chupa chups danish lemon drops faworki biscuit wypas halvah. Faworki oat cake gingerbread pastry apple pie wafer caramels. Wypas sweet croissant lollipop. Cotton candy gummi bears powder brownie gummies fruitcake. Marzipan sesame snaps lollipop dragée candy canes. Topping cookie bear claw. img
Cupcake ipsum dolor sit amet dragée chupa chups wypas muffin. Tiramisu macaroon bonbon cheesecake pudding. Pudding lemon drops sweet danish candy canes danish gummies wafer. Biscuit ice cream chocolate cake tart danish sweet roll. Donut cake icing jelly croissant cupcake applicake jelly-o. Marzipan sweet candy canes. Croissant gummi bears lemon drops chocolate bar. Jujubes sweet roll brownie. Halvah bear claw chupa chups chupa chups. Icing cake macaroon ice cream icing danish liquorice.
Dessert muffin gummi bears marzipan cotton candy. Tootsie roll jelly-o marzipan candy canes pie lollipop pie. Chocolate powder tiramisu. Wypas jelly-o muffin. Gummi bears sugar plum ice cream chupa chups gummi bears caramels liquorice sesame snaps carrot cake. Bonbon chocolate cake gingerbread. Marshmallow bear claw chocolate bar candy canes bear claw toffee jelly beans icing dessert. Pie pudding tiramisu wypas sweet.
Sign up for my VIP List and receive business resources, tips, and tools delivered straight to your inbox!