Did you know that so much money is left on the table, and business missed out on, simply due to not following up?!
Let me give you a couple of scenarios…
– A potential client reaches out to you and are not ready to book at the moment. Do you reach out to them at a later date to see where they are with their decision, or wait until they call you back (which may never happen).
– You submit a proposal (to book a gig, speak at an event, facilitate a workshop, etc.) A week or more has gone by with no response. Do you wait for a call, or do you reach out to the organization/person in charge?
– You meet some really great people at a networking event that have the potential to be a customer, or possibly has the connections and/or resources you need to help take your biz to the next level. Do you contact them within two days after the event, or do all business cards end up in a pile of doom, only to be found months later with no idea who they are or where you met them?
Does any of this sound familiar?
Well, the good news is, there are a couple of simple fixes that can help you raise your follow up game, and make the process easy peasy!
1. To follow up with a potential client, create a simple spreadsheet or document that lists the name of the prospect, date you met/spoke on the phone, a brief note with important details about the consultation/discussion, and a follow up date (don’t be afraid to ask the prospect when is a good time to follow up.)
2. When attending a networking event, don’t simply collect cards. Jot down a short note on the back of those cards that you are interested in following up with, and something that will help you remember who they were (ex: lady with the red hat). Reach out via phone or email within 24-48hrs, as anything after that may cause them to forget you or your conversation. Remember, this person may have collected a ton of biz cards too.
3. Invest in a CRM software. This will allow you to schedule follow up calls or email, keep track of your appointments, and set reminders.
4. Be persistent, but not overbearing. It’s totally ok to reach out to your prospects via different channels. For example, if a phone call goes unanswered, send an email as a back up. Don’t write it off as the person not being interested and avoiding your call.
If you are wondering why you don’t have the amount of clients that you would like, start by taking a deep look at your follow up skills, and decide how you are going to improve upon them.
Tired of trying to figure this whole marketing thing out on your own? Struggling to get clients or reach your business’ income goals, and could use some help creating a SOLID strategy? Email me at firstname.lastname@example.org to schedule a complimentary 30min Discovery Call to see how I can help!
To Your Prosperity and Success,
Business Success Coach | Marketing Strategist | Motivational Speaker