Crys “the FABULOUS” Watson is a wardrobe stylist, personal shopper, and founder of the women of color empowerment organization, Noir Unicorn.  The organization gives African-Americans and people of color a platform to discuss societal issues such as colorism, racism, dating, and mental issues.  Her focus is to  promote positivity, unity, self-love, sisterhood, and accountability. As a lover of all things luxury and fabulous, you can also find Crys blogging about her journey as she navigates her way through the fashion industry.

Check out her interview…

Crys Watson

Name: Crys Watson
Location: Los Angeles
Business Name: Noir Unicorn and CTFW Wardrobe Services
Years in Business: Noir Unicorn (2years) & CTFW (4years)

Are you a full or part time business owner?


Why did you start your business?

I have always been passionate about fashion and helping women, so I created CTFW Wardrobe Services. Wardrobe styling and fashion blogging is my platform to teach women how to look their best everyday without comparing themselves to others. 2 years later, I created a women of color non-profit organization called Noir Unicorn. My Noir Unicorn team and I produce group discussion social mixers that give African-Americans a platform to discuss issues such as colorism, dating, stereotypes and how we are portrayed in the media. I felt that this was something that we didn’t have in LA and there was a disturbing emotional separation between Black Women. I wanted to create a safe place where women (and men occasionally) of color could vent, share our stories, and encourage each other. We have also just added a monthly After-Work Sisterhood pop up mixer and a Noir Unicorn on a Mission Team that provides feminine care packages to homeless women.

Crys Watson Noir Unicorn

What has been the most rewarding aspect of having your own business?

The most rewarding aspect of having my own business is knowing that I made a difference in my clients’ and attendees’ lives. I believe that we were put on this earth to be servants, and to know that I am walking in my calling each day is the biggest reward for me.

What are your biggest challenges?

My biggest challenge is dealing with anxiety. I learned that it is very normal to have anxiety when you have your own business and for a long time, I thought that it was only me that dealt with it. I am my biggest critic, and at times, I stand in my own way. Praying, listening to encouraging music, and watching encouraging videos has helped me tremendously.

Crys The Fabulous Watson

What is the best business advice you’ve ever received?

I will never forget when my wonderful friend and sister in Christ, Haneef R. Jordan told me “What God has for you is for you, and what he has for me is for me. Never compare yourself or be afraid to help others in this business. God has a place for all of us.” I think of that advice whenever I start to compare where I’m at to others.

Do you have a team or are you a one man/woman show?

I have 2 awesome girls that are on my Noir Unicorn Team (Aja Williams and Taylor Thibodaux). I work alone with CTFW Wardrobe Services, but occasionally I will enlist an assistant depending on the project.

Crys Watson Noir Unicorn

Where do you see your biz in the next 5 years?

Our goal within the next 5 years for Noir Unicorn is to add more programs and to turn it into a community center where there will be weekly group discussions and life skills classes for all age groups. For CTFW, I will venture into style workshops to teach the everyday woman how to effortlessly look her best daily.

What advice would you give to other Moguls in the Making?

Make sure that you are passionate about what you do. If you wouldn’t do it for free, then it is not your calling. People will try to talk you out of what you’re doing or tell you that you’re crazy for being an entrepreneur, but when you’re passionate about what you do, all of the negative talk will roll off of your back.

For more information on Crys Watson, be sure to connect with her online:

Noir Unicorn: Instagram | Facebook | Twitter

CTFW: Instagram | Facebook

To Your Prosperity and Success,

Nikola Ahaiwe
Business Success Coach | Marketing Strategist | Motivational Speaker

P.S. Join the community of other Moguls in the Making on Facebook for more valuable business tips, resources, and tools!

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