LaTonya “LW” Washington is the Platform Mentor and founder of The LIST, an intimate and interactive workshop for the entrepreneur and business owner looking to take their talent, Master It and Profit from IT! She’s a popular Customer Service Trainer, powerful motivator and sought after event coach. She’s passionate about motivating business professionals on how to leverage their God-given ability and obtain lucrative business results. As a medical professional, LW has 30 years of “people” experience, including LW Special Events Management and Real Talk the Movement. It’s LW’s mission to teach, mentor and empower others to be highly successful entrepreneurs.
Name: LaTonya “LW” Washington
Location: Global, Primary Location Southern California
Business Name: LW Special Events Management LLC
Years in Business: 5 years
Are you a full or part time business owner?
Why did you start your business?
I started my business because I know I was called and purposed for this. I am called to set a platform for the business builder, the instructor, and create a culture of training for the corporate client and business owner for their growth.
What has been the most rewarding aspect of having your own business?
The most rewarding aspect of having my own business is the freedom it gives me to do what I have a passion for and allow myself to use my gifts and talents to make a difference along with walking in my own destiny.
What are your biggest challenges?
In business, we all go through the highs and lows, we deal with seasons. The biggest challenge is making sure I stay focused on my goals. My phone rings consistently and the e-mails don’t stop. I have to ensure that my metrics are met monthly. That’s why I have my whiteboard right in front of my face.
What is the best business advice you’ve ever received?
I’ve received a lot of advice from great people. The latest was: “in order to grow, you will have to eliminate.” So that makes me realize, I have to let things go, in order to allow the new things that will take me to my next phase to enter the scene.
Do you have a team or are you a one man/woman show?
I have an executive assistant, assistants who help with events, graphic artist, collaborative partners and vendors that I use consistently.
Where do you see your biz in the next 5 years?
Oh goodness! I see my business as the “go to” for those corporate companies and universities in need of an outside source to develop training programs for their employees. I see it global, even though we already have our business tours that are in California, Texas, Ohio and next year added will be Georgia and Washington. Our company will be a traveling sensation!
What advice would you give to other Moguls in the Making?
My advice would be not to beat yourself up in the “process of your pruning” because longevity is a process. There is no such thing as an overnight sensation. Master your talents, obtain mentorship, talk to close friends about your feelings and make God the CEO of Your LIFE!
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To Your Prosperity and Success,
Business Success Coach | Marketing Strategist | Motivational Speaker