Today’s MITM entrepreneur spotlight features Image and Style Expert Cherise B. Thomas, founder of White Diamond Image Consulting, a company that specializes in defining and enhancing their clients’ personal and professional image.  Through her unique process called “The Diamond Life”, Cherise and her team ensure that their clients have the tools, resources, and relationships in place to make a smooth, head-to-toe style transition to look and feel their best at all times.

Check out her story…

Cherise Beasley

Name: Cherise B

Location: Atlanta Ga

Name of Business: White Diamond Image Consulting

Years in Business: 20 years as an entrepreneur in the Beauty Industry 11 years in my Studio Location

Are you a full or part time business owner?


Why did you start your business?

I always loved looking and feeling good. I love fashion, image, style and I knew owning my own salon and image consulting business would allow me to create an environment for me to share my gift with other women and empower them to look, feel, and do their Best.

Image and Style Expert Cherise Beasley

What has been the most rewarding aspect of having your own business?

Helping other women reach their fullest potential in their personal and business lives.

What are your biggest challenges? 

For many years it was creating a solid, long lasting committed team of beauty professionals. I’ve finally recognized how to attract and create what I want by identifying and sticking to my standards.

What is the best business advice you’ve ever received?

Know your value and trust in it.  Keep business and personal separate.

Do you have a team or are you a one man/woman show?

I have a team.

Image and Style Expert Cherise Beasley


Where do you see your biz in the next 5 years?

I see my business going successfully global in the next 6 months.  I see taking my Signature event on a 5 city tour within the next year. I see a country wide tour within the next 2-3 years and setting up solid networks globally within the next 5 years.

What advice would you give to other Moguls in the Making?

First,  always respect others and their journey. Invite them to share their unique perspective and expertise with you.  Treat others only as you would want to be treated. Seek out a mentor.  Study, research and work hands-on in your industry. Commit yourself to do the small things daily that will keep you focused on your goals.  Affirm yourself. Speak what you want to yourself all day everyday until it’s easy for you to speak it to others. If you don’t love it and it doesn’t love you, LET IT GO!! Commit to Looking and Feeling your Best daily.  Never settle for less. You are worth the best!!

For more information on Cherise B. and White Diamond Image Consulting, check her out online:

If you would like to be featured in the MITM Entrepreneur Spotlight, please email your request to

To Your Prosperity and Success,

Nikola Ahaiwe

Business Success Coach | Marketing Strategist | Motivational Speaker

Nikola Ahaiwe






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