Happy Monday, future moguls!
I'm so excited to share our latest entrepreneur spotlight! This week, I had the pleasure of interviewing Zon D'Amour (isn't that the coolest name you've ever heard?!), founder/editor-in-chief of AimerAmour Magazine, an online resource site for young professionals interested in the business aspects of the entertainment industry.
Two years ago, Zon made a BOLD decision to move across the country, from Washington, D.C. to Los Angeles, to pursue her dreams and open herself up to more opportunities. It is that fearlessness and drive that has allowed her to score interviews with some pretty big name movers-and-shakers, entrepreneurs, and celebrities.
In this interview, she shares some great tips on the importance of networking and building genuine relationships, and explains why you should hone your craft and get plenty of experience before starting a business.
Check out her story...
Name: Zon D’Amour
Location: Los Angeles, CA
Business Name: AimerAmour Magazine
Years in Business: 5
Are you a full or part time business owner?Part Time. I also freelance in tv production.
Why did you start your business?AimerAmour Magazine is an online publication with an emphasis on the business aspects of the entertainment industry. I’ve coined the site VIBE plus Black Enterprise. I created AimerAmour because I saw a void for this particular type of content in the media. The magazine is a resource site for young professionals. I interview artists, actors, executives and industry tastemakers who discuss their trials, errors and successes in the entertainment industry.
What has been the most rewarding aspect of having your own business?There are so many rewarding aspects of having my own business. AimerAmour has allowed me to make some amazing work relationships and friendships through interviews and collaborating with other businesses for events. I majored in Film at Howard University and my ultimate goal is to direct (music videos, commercials & television) so I film my interviews whenever there’s an opportunity for an in-person meeting. I get the chance to practice my production and editing skills through the magazine. It’s also helped me to learn a lot about digital media. If I didn’t have the magazine, I wouldn’t have the same interest in computer coding and design. It’s rewarding that my business motivates me to keep learning new things so that I can remain on the cutting edge of media and technology.
What are your biggest challenges?In 2013 I relocated to Los Angeles from Washington, DC. Creating new relationships and securing new content has definitely been a challenge. As I begin my second year in LA, more opportunities are beginning to present themselves. It’s a daily challenge to believe that I should keep going but every new opportunity reminds me that I should continue to follow my dreams.
What is the best advice you've ever received?“...Never focus on knowing the right people; Focus on being the right person to know…” And “People interact with who they came up with; their peers, not the mentees or the people trying to get on.” Both quotes are by Charli Penn, Relationships Editor for ESSENCE.com I recently interviewed her for my magazine and her advice has really changed my perspective. Instead of focusing on securing an interview with a major celebrity, I’m interested in finding phenomenal up and coming artists, featuring them on AimerAmour and growing with their brand. I never underestimate what others are doing because consistency in whatever you do will eventually yield success.
Do you have a team or are you a one man/woman show?I’m a one woman show! I would love to have a part time intern. (And yes, I’m accepting applications!) I hope to eventually have a publicist and someone to assist with branding and marketing. I’m a true believer that GOD will place the right people in my path at the right time. Until that day comes, I will continue to wear every hat and increase my brand’s awareness through networking and consistently publishing intriguing and sharable content.
Where do you see your business in the next 5 years?Great question! I honestly haven’t thought that far in advance because GOD usually rearranges my plans and my timelines! However, I would like to create and host an international travel show where I’m covering entertainment and entrepreneurship initially on Afro-Caribbean islands then going even further abroad.
What advice would you give to other Moguls in the Making?I would advise any aspiring Moguls in the Making to intern in their field before they venture out and start their own business. Regardless of what you want to do, you should definitely intern with someone to learn how an effective and successful business should operate on a daily basis. That will make your life so much easier in the long run. A lot of people have great ideas but haven’t thought about the day to day necessities to keep a company afloat. When you’re an entrepreneur that works from home, it’s so easy to fall behind on your work. But the point of reference from interning will reiterate the need for organization, structure and strict deadlines. When I was at Howard University, so many of my peers didn’t want to take unpaid internships but you have to! How else will you learn? Google can only teach you so much. Having mentors, being on sets and being in offices, whether you’re getting paid or not, is invaluable. My background is in tv/film production not in journalism. In hindsight, I would have done collegiate internships for the publications I admire. Also, humble yourself and work for smaller, lesser known companies whether it’s a small publication, production company, etc. The smaller the company, the more opportunities and responsibilities you’ll have more immediately. Many people want big name companies on their resume and there’s nothing wrong with that but the larger the corporation, the more competitive it will be and there will be little room for error. In a large corporation there will be a hierarchy and fewer opportunities to give your input because you’re the low man on the totem pole. In a smaller company you can wear more hats, have more responsibility as well as contribute your ideas and creativity. Don’t underestimate smaller companies because that may be the perfect outlet for you to establish yourself.
For more information on AimerAmour Magazine, connect with them online:
Website: www.aimeramour.com and www.zondamour.com
FB: AimerAmour Entertainment Magzine