I woke up so happy and excited this morning because it’s time for another round of the MITM Entrepreneur Spotlight! Every Monday, I will feature a new rising entrepreneur to watch.
Today’s spotlight is on Toushonta Hogan, founder of Scentsational Soaps, a company that specializes in handmade, all natural bath and body products (they’re body butters will have your skin feeling like SILK…my fave is the Passion scent!)
I first met Toushonta through a Facebook group that we were mutually a part of. Originally, I was really impressed by her business savvy…this woman seemed to be rocking it with her biz! As I have gotten to know her more, I am equally impressed by the fact that she is such a caring and sweet person (she has reached out to me on several occasions just to offer kind words, support, and prayers), and that she is able to run a thriving business all while being a busy wife and mother. Not exactly an easy task, but she makes it look so effortless!
Over the last year or so, I have watched her business continue to grow and evolve, and knew that she would be the perfect person to interview to share her story.
Check it out…
Name: Toushonta Hogan
Location: Los Angeles, CA
Business Name: Scentsational Soaps
Years in Business: 6 years 9 months
Are you a full or part time business owner?
I’m a full time business owner
Why did you start your business?
In 2007, I graduated from Cal State University Dominguez Hills with my Business Administration degree with an emphasis in Human Resources and immediately begin looking for a job. Unfortunately, during that time the economy was dwindling down, making it much harder to land a career of my dreams. A month later, I decided to take my children to the Strawberry Fest in Oxnard, CA. While there, I was mesmerized by the different vendors who displayed their beautiful soaps at the fest. I went home a couple of days later and began making melt and pour soap with my kids for fun and to release the inner creative side within me. Not knowing that this would be the start of a new career, I later decided to make it a business and began doing the necessary things to put that in place.
What has been the most rewarding aspect of having your own business?
The most rewarding aspect of having my own business has been the unlimited supply of opportunities, meeting people from all walks of life, waking up to a new day and each day is different from the day before, embracing the learning curve that comes with growing a business and lastly, and my all time favorite, is my favorite word: FREEDOM! Freedom to be able to do the things that I want to do, when I want to do them.
What are your biggest challenges?
My biggest challenge has been juggling the many roles that comes with a business. Marketing, Branding, Shipping, Labeling, Packaging, Customer Service, etc. Overseeing these things and making sure that everything is in sync. There are some days that are chaotic, however, it allows me to learn from various issues that arise.
What is the best business advise you have ever received?
The best business advice that I have ever received has been the importance of building & nurturing relationships. Relationship building is crucial in, not only business, but in life. They can take you very far if you continuously foster them.
Do you have a team or are you a one woman/ man show?
Yes, I do have a team. My team consists of my graphic designer, marketer, and accountant. They have been with me since the birth of Scentsational Soaps. I call them “Family.” They also help with product making, labeling, and shipping. However, we are looking to expand with more help in the near future.
Where do you see your business in the next 5 years?
In the next 5 years, I see our product in more stores while creating more jobs in the economy as we expand.
What advice would you give to other Moguls in the Making?
My advice would be “Don’t Ever Give Up.” Although, it may sound like a cliché, it really isn’t. There will be days that you may want to give up, or throw in the towel. You will cry, you will laugh, you will scream, yes, you will have all of these emotions, but none can put a price on the product or service that you are offering to people to make a difference in their lives. Stick with it and move forward!
I hope this interview with Toushonta serves as inspiration that you can grow your hobby into a successful and thriving business!
For more information on Toushonta Hogan and Scentsational Soaps, find them online at:
If you would like to be featured in the MITM Entrepreneur Spotlight, please email your request to email@example.com
To Your Prosperity and Success,
Business & Success Coach/Motivational Speaker/Blogger
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